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Video streaming website Youtube recently announced a new event as a part of a new international small business day week to show Small Biz Days are making use of Youtube for promotion.
As Per Youtube
“According to survey data, 72% of small businesses in the U.S. state that this video streaming site helps them boost their online presence, using it as a tool to spotlight their products and services. A unique aspect of this video streaming site is that it allows the human stories behind these enterprises to shine through, building a connection with audiences who become invested in their narratives and success.”
New Opportunities For Social Media Marketers
Social media marketers and those looking at this video streaming website as a promotional tool might find this event.
People with special interests, as the insights and workshops, will be the focus on these aspects.
The video streaming app Workshop, 9:30 am PT / 12:00 pm ET: Learn to create YouTube videos that help you reach a wider audience and showcase your business through video.
This creative workshop is sponsored by YouTube and Grow with Google.
What Future Does It Have?
If YouTube shopping works well and is a good experience for users, it could become a more common option, with all channels eventually able to create their own live shopping experience with in-stream purchasing options.
What Is The Story With QVC?
QVC launched The QVC Channel on YouTube in February, and YouTube has been testing the option for some time.
Additionally, YouTube plans to develop more advanced eCommerce tools aligned with videos, including product listings beneath video ads and the option, for creators to tag products within videos
According to YouTube
Product tags can be added to videos based on object recognition.
That will enable users to view the ability to look at an item, then buy it, could transform the platform into an eCommerce powerhouse in-stream and direct, which could have a transformative effect on user behaviors.
That makes YouTube’s new live-stream shopping experiment for Small Biz Day a step, and it’ll be interesting to see how it’s received, and where this goes with the process from here.
Who Will Host the International Event?
Blogilates founder Cassey Ho will host the overall Small Business Day event, which will feature Molly Burke, Erin on Demand, and TheDomesticGeek.
Having built their businesses on this , each of these creators can offer some insightful advice for those trying to optimize their approach.