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Supposedly, Google July 2021 update is over, and still, It is experienced differently by search marketers based on their strategies. However, the Google core algorithm update is fully rolled out. Also, Google announced that the core algorithm update will be one of those to make changes in the ranking process.
Fewer ccTLDs domain crowding was found in search results
Domain crowding is the same top-level domain that ranks constantly in the search results. Also, some search results sites that had multiple ccTLDs domains dominated the search engine like .uk, .tv, and, ca.
Domain crowding occurs when the same top-level domains appear in the search results repeatedly. Also, some search results sites that had multiple ccTLDs domains dominated the search engine like .uk, .tv, and, ca.
July 2021 update speculation and anecdotal observations
A common observation that has been observed in Facebook groups is that rigid on-site and off-site SEP practices pay off too well for stable ranking. Hence, low-quality links are highly advised to avoid. Also, a query refinement feature is a primary concern that enables users to see the answers they have been looking for.
According to observations made in Facebook groups, rigid off-site and on-site SEO practices yield stable rankings. Hence, low-quality links are highly advised to avoid. Also, a query refinement feature is a primary concern that enables users to see the answers they have been looking for.
Not showing Low-quality sites in the search results
Google is seemingly trying to hide the low-quality sites due to the anecdotal evidence of continuing spam that has persisted from the July core algorithm update. However, questionable search results continue to show up in Google.
The anecdotal evidence of continuing spam persists from the core algorithm update in July, which may be the reason for Google trying to hide the low-quality sites. Google continues to display questionable search results, however.
Scraper Spam in Search Results
As well as spam sites that rank number one, the featured snippets of Google are scraped to create these websites. It is possible to market recycled content from Google’s featured snippets and combine it with content from other scraped websites, ranking in the number one position, and overshadowing the websites from which it was scrapped. There are tens of thousands of pages of scraped content on these scraper sites, many of which didn’t exist before November 2020.
These websites are made up of spam sites as well as scraped featured snippets from Google. Google features snippets can be reused as second-grade content by mixing them with content from other scraped websites, resulting in the top position, overshadowing the original website. Many of the scraper sites featured on these pages didn’t exist before November 2020.
What does it mean?
That statement from Google is disputed by most in the search community. Search engines do tend to probe sites that have lost rankings to identify and fix technical and quality problems, like ads above the fold, that may have contributed to the loss. By expanding their reviews beyond picking apart the affected site in search of clues, the search industry needs to broaden its review of ranking changes.
Almost all of the search community disputes that statement from Google. There is a tendency for search engines to probe sites that have dropped rankings to detect and repair technicians and quality problems, including excessive advertising. In order to properly review ranking changes, the search industry must go beyond simply picking apart the affected site for clues.
To truly understand what changed and why the ranking loss occurred, search professionals must review the search results. Updates to Google’s algorithms can sometimes change how the search engine approaches queries and web pages (i.e. BERT). As a result, different sites can move up, sites that have adapted to the new algorithmic understanding of what the user is looking for when they perform a search query.