Pixelette Technologies

Role of Website Development in Expanding Your Business

What is Website Development?

Website development means building and managing a website. It includes the development of the foundation of the website, its appearance, and its functionality. Website developers create the skeletal structure of a website which is brought to life by designers.
Website designers use Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) to create a website’s look. This is called the front-end of a website.
Website developers use different scripts to improve the existing functionality, such as adding and linking databases, enhancing security, and optimizing the website. This is called the back-end of a website. Websites have evolved and are incredibly complex now, requiring separate people to design and manage the websites.

Why is Website Development Important?

Successful businesses know the importance of having a website. The modern world is a global village, and a website is your online identity as a business on the internet. Everything is interconnected. Your business should stand out among others on the webs of the internet. Nowadays, when a person searches for something on a search engine such as Google, they are led to different websites.
A website is the first point of contact with your customer when it comes to marketing. If you are scrolling on Instagram and something catches your eye, there’s a chance that it will redirect you to a website. A website is a means of indirect communication with your users and customers. They can look you up, contact you, and know about your services, all on a website.

Types of Websites

Many different types of websites exist, and a few of them are listed below:

  • Blogs
  • E-commerce
  • Portfolios
  • Portals
  • Content Management Systems

Benefits of Having a Website
Websites have gained their importance due to the multitude of benefits they provide. Let’s look at a few of them in detail.
Cross-Platform Navigation:
A modern business has to establish a presence on multiple platforms such as Instagram, Linked In, Behance, etc. A website can serve as a hub that can redirect your audience towards the medium they prefer. One user may find Instagram appealing, whereas another user may find Behance a better option to view a company’s portfolio.
Effective Marketing:
Website development is vital for any business which wants to grow. An attractive website can do wonders to expand your reach. In this digital age, social media is the king of marketing. Your customers can be redirected from your social media to your website, which has details about your company’s services and expertise.
Reputation:
A business or company with a website is considered reliable and reputable at first glance, and first impressions matter a lot. People are more attracted to credible organizations. Your website can become a portfolio of your company. You can list your services, expertise, and reviews from others in a single place. A website allows you to ‘sell’ your business to other people. A user-friendly website can go a long way in expanding your customer base.

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