Pinterest is a social media service that has become popular over the past decade. While it continues to grow, Pinterest has launched its first-ever B2B ad campaign. Everybody is well aware of a large number of active users on Pinterest, and without a doubt, it can be used to target an audience very easily.
“Be their next” campaign is gaining a lot of attention as Pinterest describes it as an opportunity for businesses. They believe businesses don’t need to find customers, but it’s vice versa. Just introduce your service or products, and people will find you themselves. The campaign underlines the expanding opportunities and growth potential of businesses with its 459 million active users.
The new addition is predicted to be a successful innovation as it will open doors for many businesses to explore the vast market. The new process is being rolled out gradually; therefore, you might not see it at once. But you can expect to see it online anytime soon.
The new campaign is being launched in the US, the UK, Canada, and a few other European countries. Their team is optimistic about launching it globally slowly once they get feedback.
Moreover, Pinterest is also launching a new “business access” ad management process which will allow brands with advanced options for their ad accounts. The new business access tools will enable optimal management and allow centralized flow. As a result, it will make things easier for staff and external partners.
Pinterest is using its users to good effect and simultaneously introducing new features to keep it intact. Meanwhile, there are also attracting new users every day. On top of that, now businesses will be eager to join the platform and promote their brand. Overall, the new campaign and business access tools look promising, and hopefully, we will hear a lot in the coming weeks.