Pixelette Technologies

Twitter’s Now Showing Users New Prompts Asking Them Not to Switch Off Data Tracking

Prompts on Twitter ask users not to turn off tracking.
Twitter showing prompts to ask users not to switch off tracking.

Twitter is Following Facebook’s lead

Now using the new data tracking prompt process afforded by Apple in iOS 14.5 to display an explanation.

This explanation will tell users to users on why in-app data should be permitted to continue, and what benefits it can offer for them.

As Matt Navarra explains, the new prompt will allow you to see more relevant ads if you allow Twitter to keep tracking your data.

On a second tap on the Learn more prompt, you can access a general overview of the process on Twitter’s Help platform.

These new explainers will appear before users are presented with the new Apple data tracking options prompt, where they can choose to block access to data for certain apps.

Social networks and Apple:

Within its new process, Apple allows developers one last opportunity to provide more context on such, which some are using to scare users into staying where they are.

What is Happening with Facebook as well.

Facebook’s explainer alludes to it possibly becoming a paid app if people don’t want Facebook to keep tracking their usage data. However, Facebook, reportedly, has the most to lose if users switch off data tracking, as a result The Social Network has been doing all it can to first stop Apple from enacting the change, and then stop users from cutting off its data collection.

Facebook’s explanation is a little more inflammatory here – but it is worthwhile to note that Facebook’s not switching to a paid app.

Facebook CEO Mark Zuckerberg has repeated this over and over again. If any of your friends or relatives say this to you, you can dispel it.

Twitter’s new explanation:

So, will Twitter’s new explanation have a positive impact on stopping people from reducing data access?

That’s probably true, but it depends more likely on how spooked users are by the list of data points that each app keeps track of, which can be viewed in the new iOS app listings.

This is likely going to be the biggest deal-breaker here, because as people share and discuss these new tracking measures, it’s likely to freak them out even more, leading to more people cutting off apps over time.

Obviously, Twitter’s explainer won’t significantly speed up the decision-making process – but since all apps that rely on ad revenue are set to suffer from the impacts, it needs to do whatever it can to minimize its losses where possible.

As such, it makes sense to add an explainer, but it doesn’t seem to have a major effect. Early data indicates that a lot of users are indeed cutting off app data access as a consequence of the iOS update.

Twitter says:

This is what Twitter wrote in their blog: “People come to Twitter to talk about what’s happening, and sometimes conversations about things we care about can get intense and people say things in the moment they might regret later.

That’s why in 2020, we tested prompts that encouraged people to pause and reconsider a potentially harmful or offensive reply before they hit send.

Based on feedback and learnings from those tests, we’ve made improvements to the systems that decide when and how these reminders are sent.

Starting Today,

We’re rolling these improved prompts out across iOS and Android Apps, starting with accounts that have enabled English-language settings.”

Leave a Comment

Your email address will not be published. Required fields are marked *

Recent Posts

SUBSCRIBE FOR NEWSLETTER

Topic(s) Of Interest

Social Share

Share this post with your friends, if you found our content interesting.

× How can we help you?