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Twitter’s business profile is close to being fully launched and is reportedly testing a new option of ‘Convert to professional’ for testing the feature and release it soon.
What is the main story?
The feature is being offered by both Jane Manchu Wong and Alessandro Palazzi, two prolific app analysts; using it, users need to choose a business category for their profile and classify themselves either as a ‘Business’ or ‘Creator’ profile.
However, the actual conversion hasn’t yet worked. Once you’ve selected the last response, the screen just refreshes, and doesn’t go any further – but the process likely indicates what users will eventually need to do to switch over to a professional presence. Twitter first previewed its coming business profiles back in February before launching a live test with selected users in April.
As per Twitter
“Professional Profiles are a new tool that will allow businesses, non-profits, publishers, and creators – anyone who uses Twitter for work – to display specific information about their business directly on their profile. We’re starting with a small pool of businesses in the U.S. and will give more accounts access to Professional Profiles in the coming months.”
Last month, Twitter launched ‘Twitter blue’ in specific regions, it’s a new offering that gives users access to a range of additional tweet features for a monthly fee. Perhaps, Twitter will also look to charge a similar monthly rate for access to new business tools which Twitter did allude to back last July, as part of a survey of users.
Aside from ‘Undo send’ and the new, color options that are now available as part of Twitter Blue, Twitter also did market research to find out if people are willing to pay for Twitter blue.
They did surveys, auto-replies, jobs, and ads. These are not, to be clear, part of the initial test of its pro profiles, but eventually, this could be where Twitter is headed, as it seeks to maximize its business potential, to double its revenue by 2023.
As such, this could be the first step, with users able to convert their profile to a business, then, potentially, sign-up for more tools. Would brands pay for these additional features?
I mean, of course, it depends on exactly what Twitter’s business might offer, but you can imagine that at least some businesses that are looking to maximize their presence would pay for extra features.
Either way, it looks like we’ll soon find out. The new Professional Profile conversion option is not officially active, but it is looking pretty close to a final version.