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Twitter announced it is making its Clubhouse-like Spaces feature available to everyone, but there is one string attached to it; want to know what it is? The user must have 600 followers! Yes, you heard it right, if you have under 600 followers, then you are out of luck, and there is no way you are getting your way through to spaces.
That’s a big change for Spaces, which has been in limited test mode, especially since it first tried out Android in March. This move has been partly inspired because Clubhouse doesn’t offer an Android version, and this shift will put a lot of pressure on the Clubhouse team.
“We’re bringing the ability to host a Space to all accounts with 600 or more followers on Twitter. Based on what we’ve learned so far, these accounts are likely to have a good experience hosting live conversations because of their existing audience. Before bringing the ability to create a Space to everyone, we’re focused on learning more, making it easier to discover Spaces, and helping people enjoy them with a great audience.”
It’s not technical limitations that will limit Twitter’s expansion like they are with Clubhouse.
Opening a new channel to millions of new users with 600 or more followers suggests that Twitter could open it up to everybody right away. However, social media giants have chose not to at the moment.
What happened to Clubhouse?
A major element in the Clubhouse hype machine has been the way in which Clubhouse has gained traction as being more than an exclusive for cooler people who were able to nab an invite to Clubhouse.
As a result, Clubhouse became much more than just functional, and although it has lost some momentum in recent months, that initial hype helped energize the app, and it has contributed to making audio, social music the next big thing.
Now, that approach has become a crutch. With Clubhouse’s download numbers slowly slipping and Twitter’s now bringing their app to Android before Clubhouse, the app stands a good chance of losing other users.
How many Clubhouse users will now bother downloading the app since Twitter now allows them to start their own Spaces? Will huge broadcasters who have already built large audiences on Twitter feel the need to broadcast exclusively in Clubhouse when Spaces are available instead?
As per Twitter:
“Hosts put time and effort into creating space for conversation, connection, and fun. Now, we’re working on a way for hosts to be rewarded for the experiences they create by getting monetary support while providing listeners with exclusive access to the conversations they care about most.”