What is the role of twitter's new subscription?

Twitter Launches a New Subscription Offering

What is the role of twitter's new subscription?
You can sign up for a paid subscription on Twitter

Twitter launches its new paid subscription offering called “Twitter blue” that will enable also to users to pay and gain access to enjoy additional add-on features every month.

As explained by Twitter:

We’ve heard from the people that use Twitter a lot, and we mean a lot, that we don’t always build power features that meet their needs. We took this feedback to heart, and are developing and iterating upon a solution that will give the people who use Twitter the most what they are looking for: access to exclusive features and perks that will take their experience on Twitter to the next level.

New features:

Twitter Blue users will have access to many new features. The ‘Undo tweets’ feature enables users to retract their tweets within 30 seconds of posting, which is helpful in catching grammatical errors and perhaps rethinking your text entirely. Subscribers to Twitter Blue will be able to set up a “customizable timer up to 30 seconds” to click “Undo” before their Tweet, reply, or thread gets posted – so you can do it for 10 seconds, 20 seconds, etc.

This isn’t exactly tweet editing, but based on what we know, it’s probably the closest you’ll get to it. User-defined Bookmark Folders – This element enables users to manage content within the app by categorizing saved tweets and grouping them by topic. This could be particularly helpful for eCommerce listings within tweets, which Twitter is also working on. Reader Mode – With Reader Mode, tweets are turned into clutter-free, easy-to-read text so you can see them all at once. Color theme – Twitter Blue subscribers can also select from a range of color options for their UX display. 

Although these options are already available on desktop, this will provide the same, alternative colour settings within the Twitter app. Members of Twitter Blue can also choose from a new selection of personalized app icons that they can use in their devices. Finally, Blue subscribers will also have access to dedicated subscription customer support. In terms of prioritizing subscriber requests and how significant the improvement in response will be, it will likely depend on Twitter Blye’s take-up and internal capacity.

Twitter Blue subscriptions:

The options above are interesting but not groundbreaking, and really, not surprising, based on early leaks. However, this is what Twitter Blue’s initial offering will be. Users in Canada and Australia will be able to purchase Twitter Blue for CAD 3.49/AUD 4.49, respectively. Before expanding the current test pool, Twitter will gather feedback. Also, Twitter is keen to clarify: “And for those wondering, no, a free Twitter is not going away, and never will. 

This subscription offering is simply meant to add enhanced and complementary features to the already existing Twitter experience for those who want it.” And it’s not done there – other reports indicate Twitter is also considering variable tiers of subscriber tools, which might cost more and offer other features.

Twitter Green, for example, might eventually allow businesses to sign up for $9.99 a month, which would give them exclusive new tools, like maybe new in-app icons, better analytics features, or even general access to Twitter’s business-oriented profiles.

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