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A new report posted by reverse engineering expert Jane Manchun Wong indicates that Twitter is contemplating creating a new folder option on its Bookmarks tab. This new folder option would enable users to organize tweets into progressively more specific categories – or Collections as Twitter is currently calling them.
The new process allows you to create category folders within the Bookmarks tab. Thereafter, when you bookmark a tweet while in-stream, you’ll be able to go to the folder/collection you want to save it to.
That could be handy to make reference to various tweets of interest – as well as pointing towards the platform’s increasingly advancing eCommerce capabilities, with the folders being another way to keep track of products that may interest you, helping to optimize shopping behaviour.
Twitter’s e-commerce model:
During Twitter’s Analyst Day update, Bruce Falck, Revenue Product Lead at Twitter, provided a brief overview of its eCommerce development, explaining that: “We know people come to Twitter to interact with brands and discuss their favourite products. In fact, you may have even noticed some businesses already developing creative ways to enable sales on our platform. This demand gives us confidence in the power of combining real-time conversation with an engaged and intentional audience. Imagine easily discovered, and quickly purchased a new skincare product or trendy sneaker from a brand you follow with only a few clicks.”
Twitter’s new feature:
Much like Instagram’s Collections feature, or Pinterest’s saved Pins feature, Collections could serve a key purpose here. With that functionality included, the option of integrating saved tweets into a distinct collection would further enhance this functionality, along with the general feature of allowing users to arrange their favourite tweets into different categories.
It seems like a pretty straightforward way to boost engagement with saved tweets, which Twitter probably should have added sooner. Nevertheless, it looks like it’s well underway now, with the design sample posted by Wong looking reasonably finished. You will also notice the Spaces tab in the middle of the bottom function bar in these screenshots – Wong also posted about Spaces back in March, and it also looks set to be expanded to even more users soon, given earlier this month the broader expansion of Spaces to more users.
This will help improve Spaces discoverability so that users can find the most relevant Spaces. Additionally, Twitter plans to build an algorithmic matching system to make sure the most relevant Spaces are displayed to users within this dedicated tab. Generally, it appears that both features will be available very soon.