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The White House Uses Snapchat to Provide Vaccine Information to Younger Audiences

White House uses Snacpchat for vaccine information
White house is now using Snapchat to educate younger audience

In an effort to encourage young people to get the COVID-19 vaccine, US government has created Snapchat Lenses featuring Joe Biden and Kamala Harris

As reported by CNN:

“Starting Wednesday, Snapchat users will be able to use an augmented reality lens that features President Joe Biden, Vice President Kamala Harris, Dr. Anthony Fauci and viral immunologist Kizzmekia Corbett answering questions about the vaccine.

The Snapchats experience also includes an augmented reality call from Harris, who shares a link to vaccines.gov.

Where Snapchat users can find their nearest vaccination site.

According to an analysis by the Centers for Disease Control and Prevention, although US vaccine efforts are yielding good results, take-up rates among young adults are still low.

And it will require boosting the take-up rate in this segment in order to meet White House goals for vaccine adoption.

The fact that the Government has chosen it for this purpose underlines the app’s rising influence. With the company, Facebook reports it reaches around 90% of ages 13-24 in the US. Which is more than it reaches on Instagram, Facebook and Messenger combined.

In addition to social media apps like TikTok, Instagram, and TikTok, Snap Lenses also increase government awareness.

But we at Snap consider Snap Lenses to be unique because they showcase Snap’s AR capabilities – so you can use it for communicating information.

It’s not just cute to have digital dog ears for selfies.

In its most recent research reports, this social app has been attempting to bring awareness to this issue. The following data Snap commissioned shows:

“AR adoption is tracking with the mobile usage boom we saw in the mid-2000s:

In the year 2025, nearly 75% of the global population and almost all smartphone users will frequent.

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