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Does Google favor content above the fold?

Does Google Gives Preference to Content Above the Fold?

John Mueller was asked in an Search Engine Optimization Office hours hangout, whether Google gives prominence to the content located above the fold on its search pages. Mueller defined the amount of content expects Google to see at the top of the page. The term “above the fold” refers to the content visible without scrolling on …

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Requirements for Google's AMP Logo

Google Modifies Logo Requirements for AMP Structured Data

Google updated the developer’s page of the AMP Article Logo Structured Data to indicate which structured is being used, this update is a clarification. The clarification is so that publishers may know how to display structured data for their logos so they can continue to be eligible for rich results. The structured logo data is …

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