Google’s MUM: a threat to SEO?

Google’s John Mueller Answers If MUM Makes SEO Obsolete

John Mueller of Google responded to a Reddit discussion about whether MUM will make SEO obsolete; MUM aims to provide answers in multiple languages simultaneously. Answers that are not currently provided by 10 blue links, so such a question is not unreasonable. Multitask Unified Model is the abbreviation for MUM. In this way, complex questions …

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