Pixelette Technologies

Brave Search Will be a Challenge to Google

Google search being challenged by Brave Search
Is Brave search going to surpass Google search?

It may be a challenge for famous tech company Google to compete with Brave Search which is a new privacy-first search engine aiming to surpass Google soon enough.

This new search engine is dedicated to providing unbiased results and respecting publishers. Brave is currently in the preview/testing phase for a new search engine with an emphasis on privacy.

They aim to surpass Google by indexing more of the internet, respecting the privacy of users, and providing proper content attribution to publishers. A number of factors could lead to Brave’s success as a challenger to Google. Brave is a company that has created a browser that prioritizes privacy.

The company is co-founded by an inventor of JavaScript and a Mozilla co-founder, as well as others from Mozilla, Evernote, and other top companies.

As a result of Brave’s approach to the web, the privacy of users is respected as well as the content created by publishers that is surfaced in search results.

A new breed of search engines:

Privacy is at the core of Brave Search. At the moment, no ads are visible. Ads may be shown by Brave Search in the future, but they will not infringe on the privacy of users.

Brave search released the following statement: “Brave Search does not track you, your searches, or your clicks; it’s impossible for Brave to disclose any information about you to anyone. Any future ads we may support will be anonymized (like all other Brave ads), and will not influence ranking.

In the future, we will also offer paid ad-free search.”It appears that Brave is using its own algorithm to rank pages. If a user wants to see search results from Google like they are accustomed to, they can turn on a “backfill” function.

According to a statement released by the company, it is committed to showing unbiased search results and more options to its users. They said: “Brave Search will not use secret methods or algorithms to bias or censor results.

It will use anonymous community contributions to refine, and community-created alternative ranking models to ensure diversity.”

Google vs Brave Search:

Google has been criticized for being able to use web content without returning visitors to the site creators (a charge contested by many). There can be a problem with some featured snippets in that a certain amount of users find the answers they need in the snippet, but don’t click through to the content creator’s site.

In a statement, Brave’s makers acknowledge that this issue exists. “Please know that Brave respects content attribution, and we are aware that good snippets may lead to traffic deprivation (i.e. less click-through) to the sites providing the content.

We need to weigh this against user expectations of having used other search engines that provide information this way—omitting featured snippets would be detrimental to the user experience.

We are conflicted about this issue of traffic loss, and hope to devise a Brave solution to this conundrum soon.” Currently, Brave search is in testing mode. Therefore, it’s not fair to judge an unfinished product. In spite of that, the search results that have been seen have been very useful.

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