Social Media Audit
It takes more than charts and numbers to conduct a social media audit
It is easy for social media channels to take on a life of their own - in the rush to maintain engagement, posts are made without much thought to strategy. In branding and marketing, the "why" is always an important consideration. With our expertise in social media brand management, our team will evaluate your existing strategy against the competition, assess existing content and recommend best practices, or develop a comprehensive strategy from the ground up with recommendations on how to develop and curate content. Our team streamlines your marketing efforts to maximize impact, directing your resources toward reaching your target audience more efficiently.
Enhance your social media strategy
Many platforms offer social media metrics, but we add a critical human element - insight-driven by our understanding of the marketing plans of organizations. Social strategies have an impact on a wide range of areas, including customer service and employee communications. In addition to reviewing media coverage and other content, we provide recommendations on how to drive referral traffic and how to make it happen. In order to connect with your audience and get more traffic to your website, you have to do a lot more than post links to your blog and post them on Facebook and Twitter. Your social media strategy can uncover hidden opportunities and guide you to identifying the choke points that keep your followers from becoming readers and customers. This can be accomplished through a social media audit. There is a huge social media universe available, including Pinterest, Instagram, LinkedIn, and many others.
You must know which channels offer the best chances of connecting with your customers and generating a return on your investment. Social media can play a crucial role in increasing your brand's reach and search engine presence as search engines shift away from simple link-based algorithms to those driven by citations and mentions. Through your official social profiles, it can also amplify your content which includes blog posts, articles, infographics, etc. You can use a social media audit to measure the effectiveness of your social efforts and see where you're hot and where you need to work harder. As part of our social media marketing audit, we will use advanced software tools to identify how your efforts compare to your competitors', along with what's working (and what's not) in your current efforts.