Many successful companies are using Email Marketing to reach their clients and expand their business
Not too long ago, people used to market through social media. However, it turned ineffective because, at times, you have to pay to get yourself advertised.
Take Facebook, for example. There are very slim chances of setting up a marketing page that got your audience's attention. More often than not, you had to 'pay' to get enough 'likes' on your Facebook page to get noticed by people. For this reason, a 20% drop has been observed in marketing through social media. As time passed, more and more businesses shifted to Email Marketing; why? Because around 4.3 billion use and check their emails regularly. There is no way that a marketing business based on email could not hold out Through Email Marketing, many companies have been able to trade just as good as, if not better, on social media without having to pay for it. Your business can be just as successful as theirs. Pixelette Technologies will help you make it happen.
Manufacture Email Lists
Rather than buying email lists, we focus on manufacturing email lists. In this way, you get to bypass facing low open rates, unappealing brand appearance, and most importantly, paying heavy fines to private agencies. Customers will not readily avail your marketing unless they are bribed. You can offer a free trial or give away ebooks to make your customers want to trade with you.
If your business centres around online trade, then you should consider installing Opt-in Plugins. The opt-in option will redirect your customers' email application to focus on quality emails they get from you. What's more, you get to bypass government's anti-spam policy since it is only the genuine emails that your customers will receive and look into.
Email Opt-in Plugin
Segmenting Email Lists
Segmenting email lists can work wonders for successful email marketing. Segmenting your email lists means dividing them into smaller groups. These groups emails, in turn, are sent to particular audiences who might be interested in those emails. Obviously, users will not open those emails which are of least interest to them. Therefore, not segmenting your emails can lead you to running the risk of getting your emails labelled 'spam.' Pixelette Technologies help you segment your email lists by demography, company size, location etc. In addition, we also make use of what is called 'Behavioural Segmentation. This is a process in which you send emails to your prospects based on their previous reception of emails.
With the help of Pixelette Technologies, you can focus on what effect your content is imparting on your prospects. Our Content management system will help you launch email marketing campaigns to draw a new audience for your business. These campaigns can be further updated to suit the requirement of your business.