What is the advantages of SEO?
SEO is a user-centric digital marketing approach which isn’t intrusive like cold calls and spam Ad emails. It lets the user search for the content and products that they want to of their own accord. It is also a free method of increasing traffic to your website and generating leads for your business based on certain set rules and guidelines.
What are search engine optimization techniques?
A few SEO techniques and practices include aligning your content with search intent, writing a compelling title tag and meta description, optimising your images, optimizing your page speed, improving your user experience, including keywords in your URL, and creating authority backlinks.
What is difference in Search Engine Optimization and Social Media Optimization?
While SEO focuses mainly on improving the rankings of the website and can lead to different visitors, SMO focuses mainly on driving traffic through social media platforms. The primary and core function of both, SMO & SEO, is to drive relevant traffic to the website in the long run. It makes sense that they should cooperate to achieve this goal.