A Speaker Session
Hiring or inviting a speaker is the most important step if you are looking to organize an event
Pixelette Technologies helps you manage a speaker session with its humble services.
When it comes to organizing an event, the Speaker's most important part of the long-awaited process, now you can call on accomplished speakers to speak at your event. However, it would be fruitless to call them on to your event without promoting them amongst the masses. There are three ways you can promote your marketing speaker. These are Paid, Owned and Earned marketing channels. Pixelette Technologies advises that you use all of them.
Owned Marketing Channel
It would be best if you promoted your Speaker to get your audience to come to the event. Without prior knowledge of the Speaker and his whereabouts, there is a very slim chance that your audience would want to go to your event. The next step is to put the Speaker's name on your LinkedIn Page. That way, anyone who knows of your company through LinkedIn would learn of both the event and the Speaker's identity. Finally, it is advisable that you ask the Speaker to promote your website on his blog. This way, both his and your acquaintances would come to your event.
Adding sponsored content to your company's blog will do the trick for you. In addition, it would also add to your audience's knowledge of the event should you add the key points that would be discussed In the session. Advertisement of the conference should not be limited to the company's LinkedIn page alone. Pixelette Technologies enjoin upon you that you advertise on other social media pages as well. Adding the Speaker's headshot will also prove incredibly beneficial.
Paid Marketing Channel
Earned Marketing Channel
It is also advisable to enlist your Speaker in a press release, especially if more than one Speaker is in your event. Secondly, you should also inform your sponsors to make a list of the speakers In the advertisement. Finally, a very impactful way of garnering more audience is by sharing your Speaker's famous quotes. This would help a lot in covering a vast ground of audience.
The speakers you invite will vary greatly. Some will keep their audience updated right away about the session. Some will keep leaving out bits and pieces of information about the conference from time to time. Others would be so busy with their schedule that they can not buy enough time to promote the event. Therefore, it falls to you to help them promote themselves. First, you can provide a hashtag for your event and the Speaker's name whenever you post anything about the event. Secondly, your Speaker should be kept in the dark about any important news about the event. Briefing your speakers about the long and short of the event, its time and place, will help them stay connected with you and avoid bailing on you at the eleventh hour. Next, it is also essential to add your Speaker's name on brochures, tickets and postcards. This will make your event look serious and official.
Help Promote the Speaker
Enlighten Your Audience
To get your audience to attend the conference, you need to get them to understand what they could expect from the summit. Sending out emails detailing the Speaker's whereabouts and any books or articles authored by the Speaker would help immensely. Sharing an excerpt from the Speaker's book will also help your audience become aware of the Speaker's calibre.