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What is SEO?
Search Engine Optimization (SEO) is the process that increases your website’s ranking on search engines. A higher-ranked website is more visible to people. 95% of the people using search engines like Google do not go further than the first page. Statistics also suggest that over 80% of people avoid clicking on sponsored links.
What is SMM?
Social Media Marketing strategies utilize social media platforms to increase brand awareness. We use paid channels for SMM methods, and they are not organic. However, social media marketing is crucial for a business’s success. Pixelette Technologies’ SMM campaigns are proven to increase sales and brand reach significantly. The main goal of social media marketing is to increase website traffic.
How Do SEO and SMM Services Work Together
SEO and SMM services are often mistaken to be the same thing. SMM is part of Search Engine Optimization. The key difference is that SEO is the organic method of growing a brand. In contrast, SMM is a paid method that does not always result in organic growth. Our social media marketing strategies complement search engine optimization perfectly. SEO makes a website more visible, and SMM drives traffic to the website.
Benefits of SEO and SMM Services
You can use SEO and SMM services separately. However, using the combination of both is highly recommended to achieve the best results. Here are a few benefits of these services.
Search engine users prefer organic search results. According to Google Analytics, more than 80% of the people using google skip sponsored links and go straight to organic links. However, SEO can take months to produce tangible results, and our SMM team can give your brand the boost it needs to produce results faster. Moreover, social media posts tend to lose popularity quickly. So, having the same content on a blog can increase the time your content stays visible.
In recent years, Google has started using E-A-T (expertise, authority and trust) to rank websites. Google assesses the legitimacy of a website using social media links, and a website that has relevant social media links is considered trustworthy and has increased E-A-T rating.
Trust and Credibility
Pixelette Technologies’ SEO and SMM services increase your business’s credibility among people. A brand with an excellent social media presence and a visible website are considered reliable and reputable brands attract and retain more customers.
Effectively Drip Feed Content
Drip feeding is a potent strategy that can keep your customers engaged. Many brands focus on sharing content on social media once or twice before relegating it to the archives. Therefore, a better approach is to share the content throughout the year slowly. This is one of the most common examples of SEO and SMM services working together.
Search Engine Optimization and social media marketing services are incredibly effective at boosting your brand name if done correctly. That is why you should opt for proven SEO and SMM service providers like Pixelette Technologies.