Positive Prime

Pixelette Technologies provide a set of remarkable AI-powered web applications to increase the overall flexibility and assist companies in maintaining a synchronized workflow.

The Background

Positive Prime is an advanced digital tool that uses the latest in Positive Psychology, Cognitive Psychology, and Neuroscience to create an accessible solution that uplifts the user’s mood and boosts their focus and energy, leading to greater levels of productivity. Positive Prime aims to play a major role in the coming years to help people overcome mental struggles whilst flourishing in life and taking on new challenges.
When we were put in charge of the project, Positive Prime’s social media presence was insignificant compared to its competitors. We were tasked with reviving and boosting Positive Prime’s social media accounts whilst bringing in new subscribers and in turn, boosting the revenue generated.

Attract New Subscribers

Increase Traffic

Boost Brand Awareness

Yield More Revenue

Challenge
When we took charge of this project, the social media presence of Positive Prime was low. Additionally, the brand’s social media accounts were lying dormant, with there being a lack of activity related to user engagement and user interactivity with the accounts. Our main challenge was to help kickstart the social media accounts for the business, attract more users to their social media pages, and generate more business leads.
  • Less researched keywords
  • 404 errors
  • Very little organic traffic

Solution

Being in charge of the social media for Positive Prime, our responsibilities included analysing our competitors in order to come up with the best strategy for Positive Prime, creating campaigns to boost the online presence of Positive Prime on several platforms, developing the content needed to create engaging posts on all social media platforms, and interacting with and responding to user queries.

Metrics

As a part of our social media marketing strategy for Positive Prime, we worked on improving the client’s presence on several social media platforms, including Facebook, Twitter, and Instagram.

Facebook Stats

Page Reach

  • Initial

1,115,686

  • Current

2,967,069

Page Visits

  • Initial

3,782

  • Current

20,736

Page Reach

  • Initial

104,624

  • Current

2,915,073

Page Likes

  • Initial

961

  • Current

37,565

Engagements

  • Initial

50

  • Current

840

Followers

  • Initial

508

  • Current

38,399

Twitter Stats

Impressions

  • Initial

750

  • Current

13,442

Likes

  • Initial

21

  • Current

338

Engagement

  • Initial

50

  • Current

840

Retweets

  • Initial

26

  • Current

186

Replies

  • Initial

01

  • Current

57

Total
Posts

100

Accounts engaged

27,171

Total followers

10,218

Account reach

395,169

Impressions

487,921

Linkedin Stats

Page Views

  • Initial

770

  • Current

14,98

Reactions

  • Initial

73

  • Current

218

Shares

  • Initial

33

  • Current

118

Followers

  • Initial

40

  • Current

208

Youtube Stats

Views

  • Initial

16,625

  • Current

41,600

Watch time

  • Initial

770

  • Current

995.2

Subscribers

  • Initial

94

  • Current

169

Impressions

  • Initial

33,215

  • Current

63,370

Tiktok Stats

Impressions

6,322,062

Likes

69,546

Followers

55,393

Video views

536,938

Link clicks

148

Video

31

Increase in organic traffic

Increase in Conversion

Increase in business growth

The feedback by the Client