The Background
Positive Prime is an advanced digital tool that uses the latest in Positive Psychology, Cognitive Psychology, and Neuroscience to create an accessible solution that uplifts the user’s mood and boosts their focus and energy, leading to greater levels of productivity. Positive Prime aims to play a major role in the coming years to help people overcome mental struggles whilst flourishing in life and taking on new challenges.
When we were put in charge of the project, Positive Prime’s social media presence was insignificant compared to its competitors. We were tasked with reviving and boosting Positive Prime’s social media accounts whilst bringing in new subscribers and in turn, boosting the revenue generated.
Attract New Subscribers
Increase Traffic
Boost Brand Awareness
Yield More Revenue
Challenge
When we took charge of this project, the social media presence of Positive Prime was low. Additionally, the brand’s social media accounts were lying dormant, with there being a lack of activity related to user engagement and user interactivity with the accounts. Our main challenge was to help kickstart the social media accounts for the business, attract more users to their social media pages, and generate more business leads.
- Less researched keywords
- 404 errors
- Very little organic traffic
Solution
Being in charge of the social media for Positive Prime, our responsibilities included analysing our competitors in order to come up with the best strategy for Positive Prime, creating campaigns to boost the online presence of Positive Prime on several platforms, developing the content needed to create engaging posts on all social media platforms, and interacting with and responding to user queries.
Metrics
As a part of our social media marketing strategy for Positive Prime, we worked on improving the client’s presence on several social media platforms, including Facebook, Twitter, and Instagram.
Facebook Stats
Page Reach
- Initial
1,115,686
- Current
2,967,069
Page Visits
- Initial
3,782
- Current
20,736
Page Reach
- Initial
104,624
- Current
2,915,073
Page Likes
- Initial
961
- Current
37,565
Engagements
- Initial
50
- Current
840
Followers
- Initial
508
- Current
38,399
Twitter Stats
Impressions
- Initial
750
- Current
13,442
Likes
- Initial
21
- Current
338
Engagement
- Initial
50
- Current
840
Retweets
- Initial
26
- Current
186
Replies
- Initial
01
- Current
57
Total
Posts
Posts
100
Accounts
engaged
27,171
Total
followers
10,218
Account
reach
395,169
Impressions
487,921
Linkedin Stats
Page Views
- Initial
770
- Current
14,98
Reactions
- Initial
73
- Current
218
Shares
- Initial
33
- Current
118
Followers
- Initial
40
- Current
208
Youtube Stats
Views
- Initial
16,625
- Current
41,600
Watch time
- Initial
770
- Current
995.2
Subscribers
- Initial
94
- Current
169
Impressions
- Initial
33,215
- Current
63,370
Tiktok Stats
Impressions
6,322,062
Likes
69,546
Followers
55,393
Video views
536,938
Link clicks
148
Video
31
Increase in organic traffic
Increase in Conversion
Increase in business growth
The feedback by the Client
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John Doe
