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The Microsoft Audience Network will soon be able to support Facebook campaign import and video advertisements, this is great news for all the digital marketers.
At the 2021 Elevate Partner Summit, Microsoft also announced that the Microsoft Audience Network is expanding into new markets.
Advertisers will soon be able to import Facebook Ad campaigns into Microsoft Advertising much like the Google Ads import feature that many are familiar with.
Currently, in open beta in select markets, this innovative feature allows advertisers the flexibility to alter bids, budgets, targeting, and campaign names.
Important information for advertisers:
The Facebook import feature will initially support single-image campaigns only.
Carousels and video ads are not currently supported.
Even though all locations, demographics, and ad schedules can be carried over to Microsoft Advertising campaigns, interest-based and behavioural targeting options aren’t taken into account when importing into Microsoft Advertising campaigns from Facebook Ads.
Upon import, all campaigns will be set to manual bidding so they can target the right audience.
How the import works:
In the import process, you’ll use the Google Ads import. Just click on the Facebook option and you’ll be prompted to sign in to your Facebook account.
Before you import, you’ll be able to update bids, budgets, targeting, and other settings.
Then, you can either choose a one-time import or a recurring import schedule.
You can import up to 10,000 Facebook Ads campaigns and ad groups per Microsoft Ads account.
You should review the image guidelines and preview your assets before your Facebook campaign goes live on the Microsoft Audience Network.
Audience Network advertisers will also be able to run video ads within campaigns for the first time.
Video ads can have a maximum of 120 seconds and Microsoft Advertising accepts all standard video formats including MP4, MOV, MPEG2, and more.