Pixelette Technologies

Linkedin Has Now More Opportunities for Marketers

According to the new LinkedIn platform, The platform now provides more opportunities for small marketers since the job posting is shifting towards remote working quickly.

How does it Work?

LinkedIn reports that remote jobs are more in demand than ever, and there is more demand for marketers.

Over the past 6 months, LinkedIn has compiled certain hiring trends and insights on marketing jobs.

Marketers were in great demand during the pandemic, according to the report.

Marketers are helping companies adapt their strategies to reach customers, and companies are seeking their assistance.

As per Linkedin

“Disruptive events, like a pandemic and economic recessions, often take a negative toll on hiring demand, but marketing has seen the opposite impact.

Businesses are recognizing a need to innovate and differentiate in the way they reach potential customers and are looking to their marketing departments to help drive that innovation.”

In the past six months, the number of marketing jobs posted to LinkedIn has grown 63%. A total of 341,000 marketing jobs were posted to LinkedIn reports in the last year.

Here are additional highlights from the report, with more on the demand for marketing jobs and the types of positions available.

In the past six months, the number of marketing jobs posted to LinkedIn has grown 63%. A total of 341,000 marketing jobs were posted to LinkedIn in the last year.

Here are additional highlights from the report, with more on the demand for marketing jobs and the types of positions available.

Which industries are looking for marketers?

Marketing jobs in industries like arts and retail have been in the highest demand. 50% of the top 10 marketing jobs posted on LinkedIn platform are in the digital or media space.

LinkedIn calls these “generally recession-proof” and non-cyclical industries, as they have been the least affected in terms of hiring slowdown.

What types of marketing positions are available?

Marketing jobs are pivoting to remote positions, LinkedIn says. Over 17,000 remote marketing jobs were posted to LinkedIn over the last 12 months.

While that’s a substantial number, remote positions account for only 5% of all marketing job postings on LinkedIn in the past year.

LinkedIn platform points out that in North America in particular, the job market for B2B marketers is shifting to a virtual space.

This has led to an increase in roles in Digital & Media and Marketing. Data indicates a mostly positive response to the shift, as 50% of buyers in the B2B space say working remotely has made the purchasing process easier.

 

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