Instagram has is testing a new ‘Audio’ Tab that will enable users to search songs by keywords and upon tapping it will take you to different pages for that song.
You can now search for songs by keyword, and Instagram provides a list of all the tracks registered in the system. You can click on a result to take you to a separate page containing the audio for that song/clip, including options to download or use the audio in your own post, and a list of other soundtracks that feature the same or similar track/song.
TikTok also provides similar functionality. If you search for a song title, you will find similar results under the ‘Sounds’ tab. The TikTok app provides access to all clips that have used a song title that is the same, which, in turn, lends itself to heightened interaction and sharing as users look for the latest trending tracks and see how others have created clips based on them.
New App Annie data showed last week that TikTok users are spending the same amount of time as Facebook users on average, while TikTok users are spending more time in the app than those on Instagram. With all the challenges TikTok faced, Facebook has sought to keep up with TikTok and has become the leader where new trends are being adopted like music engagements, which continue to force Facebook to play catch-up.
It has a huge advantage in terms of ad spending and reach, as well as overall users and overall engagement. However, TikTok will remain a thorn in its side, with a huge impact on the platform’s longer-term prospects given the platform’s connection with younger audiences and its inclination to become a favorite of older brackets.
In the end, Facebook can no longer just let it happen; rather, it will continue to add small, duplicate features that will encourage people to stay on its apps by giving them it the functionality they already use with their existing networks rather than delving into TikTok instead.