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According to Instagram, they have added a new option called ‘Drops’ that will showcase products related to the brand you are engaged with to boost eCommerce website activity.
As Explained by Instagram
“Brands that want to be at the center of culture, community, and commerce are choosing to launch products on Instagram. In September 2019, Instagram marketing made this easier for brands and their fans by offering product reminders where people can sign up to receive a notification when an item is available for purchase.”
Product reminders enable brands to provide alerts to interested users based on their previews, which then helps to boost awareness and maximize interest at launch.
What Else Will it Do?
Introducing Drops, which collects your notifications into one place, while providing you with notifications of new, related products available.
As well as promoting product launches in the app, it can facilitate a direct connection with consumers and ensure that they are aware of new products.
Drops listings are only available to brands that have already registered for eCommerce tools in the app through the ‘Product Launch’ feature available through Commerce Manager.
To maximize awareness around your upcoming launch, you can then include product launch stickers in posts, Stories, and Reels.
As part of the process, you will also now have the option of being featured on people’s Drops pages.
If you want to maximize your reach and visibility on Instagram – which is gradually developing more eCommerce features, and will slowly change user expectations regarding purchases on IG – this could be a great way to go.
Could be Worth Considering in Your Process.
Drops currently only available to users in the US, and only on a mobile device
At the moment, this feature is only available to those based in the United States. Under the Shop tab, one can now find Drops.
The checkout feature is now available to users within the app as well. Business and creator accounts in the United States are eligible for the latter.
Visit the Brand’s Page
Under the Shop tab to view more details about the upcoming drops. Before making a purchase, they may review details like price and availability.
It is possible to schedule live shopping to coincide with product drops for a given brand.