URL’s are more often used to rank that can never be neglected and structured in a rather untidy way. But they are a very powerful tool for achieving SEO success.
Hence, they are as important as the title and heading element.
Standardise your URL in lower case
Mixed case or Uppercase URLs are not encouraged by the experts because writing in lower cases is more appealing to the readers.
Plus, maintaining the standards will help prevent linking the errors within site.
Use Hyphens, Not Underscores
Using Underscores is not considered a good practice because they become invisible to the reader when published as a bare link.
A user might smell something fishy is going on and leave.
Now we don’t want that, keep it in mind! Whereas hyphens increase the readability of the URL structure for SEO.
Use Accurate Keywords
It is not compulsory that the highest traffic keyword have to be stuffed in the category name. And it is also considered a mistake as the pages lose their credibility if misleading keywords are used.
Keywords are best used to describe the content in it and should be used for that purpose.
Avoid using unnecessary keywords
Sometimes, people add information that is not unnecessary.
If you find a better word for “blog” then you must use that instead of a blog.
Words guide users to what they are looking for, so use them appropriately.