The initial step for getting videos to be found by Google is to make sure they’re publicly accessible on the web. That means the video should have a corresponding web page with a URL that Google can access.
Use Structured Data
To help Google find videos and understand what they’re about, site owners can provide structured data using Schema.org Video Object markup. The markup can include information like the video title, description, duration, thumbnail, video content file URLs, and more.
Provide High-Quality Thumbnails
Provide high-quality thumbnails for each video at URLs that Google can access. If a thumbnail isn’t accessible to Google, the page might not be able to appear in video features.
Submit a Video Sitemap
Video sitemaps are another way to help Google find video content associated with pages on your site. A video sitemap can also include metadata tags to help Google understand what the videos are about.
Accessible Video Files
Make sure Google can fetch your video content files, so your pages are eligible for search features like video previews and key moments.
Video previews are a feature in search results where Google grabs a few seconds from a video to use as a clip, which can be more engaging than a static thumbnail.
