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Google will release a broad algorithm update, which will be followed by a second core updated, some more features were also prepared. Google didn’t have time to prepare for them. This explains why two core updates were released within one month of each other.
The fact that Google rolls out separate updates with such a short time difference is extremely rare.
Nonetheless, most sites are unlikely to notice either one. It will be interesting to see if that holds true over the coming weeks, since it typically takes that long for a core update to fully roll out.
Danny Sullivan of Google tweets: “Some of our planned improvements for the June 2021 update aren’t quite ready, so we’re moving ahead with the parts that are, then we will follow with the rest with the July 2021 update. Most sites won’t notice either of these updates, as is typical with any core updates.”
Guidance for site-owners:
Despite a large algorithm update, Google continues to provide guidance on recovering. In light of this, don’t worry if the June update negatively impacts your site.
Do not get too excited if you see positive changes either, because the effect of this month’s update could be reversed next month. Sullivan continues: “Of course, any core update can produce drops or gains for some content.
Because of the two-part nature of this release, it’s possible a very small slice of content might see changes in June that reverse in July.
As a reminder, nothing in a core update is site-specific. Those who seek to perform well with search generally, including with core updates, should look to our guidance here.”
An article on Google’s blog elaborates on the whys and how’s of algorithm changes based on these statements.
It reminds site owners that thousands of updates are made every year aiming to improve search results.
The impact of a core update may be more noticeable than that of other updates, however.
Google core updates:
In addition to improving general search results, Google Search has made several improvements to specific categories.
For instance, recent updates to product review search results are a good example. Core updates differ from thousands of others in that they improve Google Search. Google’s ranking processes undergo substantial changes when a core update is rolled out, which occurs a few times a year. Instead of targeting specific categories of sites, core updates target overall search.
Google’s Sullivan says:
Sullivan says that site owners impacted by a core update haven’t done anything wrong. There has been a change in how Google evaluates content to meet evolving user expectations. “Core updates are designed to increase the overall relevancy of our search results. In terms of traffic we send, it’s largely a net exchange.
Some content might do less well, but other content gains. In the long term, improving our systems in this way is how we’ve continued to improve Organic Searches and send more traffic to sites across the web every year.”
An algorithm update that adversely impacts a site doesn’t necessarily mean it has engaged in some sort of wrongdoing or produced bad content.
This is more of a sign that what was deemed relevant earlier may not be as relevant today.
Often, adding fresh content a website can improve its ranking by improving its relevancy.
Changes will likely not be felt until the next core update, but recovery is possible.