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As of July 1, 2021, Google will release a significant update to its core algorithms and as of today, this update has begun rolling out. It is a continuation of the core update that was released last month.
There were more features planned for the June core update, but the company didn’t have enough time.
Google is launching what’s left of the changes it intended to add to the June update today. A core update usually takes about 1-2 weeks to fully roll out.
Similar to all previous core updates, Google provided clear guidance on how to recover from this update.
Hope for site-owners:
Some site owners may see this as the recovery they have been waiting for.
If you are negatively affected by a Google algorithm update, it may take until the next major algorithm update before you see any changes.
After being hit with an update months ago, site owners may have needed this update to recover.
Site owners may even be able to recover if they were hit by last month’s update.
Because of this, there have been so many updates to Google Search this past month that it may be difficult to identify which specific update has affected a given site.
It may also be necessary to determine if a combination of updates has impacted the website.
Recap of Google updates:
Below is a summary of all the Google updates rolled out since June began: Google Broad Core Algorithm Update Rolling Out June 2, 2021, Google Algorithm Update Targets Slander, Google Page Experience Update Begins Rolling Out, and Google Rolls Out New Spam Algorithm Update.
Then there’s the July core update that we’re talking about right now. Within one month, search results have changed five times.
Updates more than once a week.
Some updates may not be applicable to all, however. Because they’re rolled out broadly to all searches, these two algorithm updates will have the most impact on websites.
The spam and slander updates are less significant than the core updates because they are targeted toward specific types of content.
Google predicted in June that most sites won’t notice the changes. As the second one begins to roll out, we will find out if that is the case.
Let the update take a week or two to complete.