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John Mueller of the Google company was found discussing his thoughts on the future of SEO and whether he sees it becoming obsolete one day. A question was asked during the Google Search Central SEO hangout recorded on July 2: “What’s your vision for the future of SEO?” Seeing this, Mueller admitted that he doesn’t know the perfect elevator speech for SEO in the future.
It is a concern shared by those within the SEO industry that as machine learning gets better, Google will be able to understand websites without any additional optimization. There would be no need for SEO if Google’s machine learning algorithms could understand everything about websites on their own. Despite this, Mueller does not believe the future of search will take this path. The full text of his response can be found here.
John Mueller says:
When asked for his vision of the future of SEO, Mueller responds: “I don’t know. Good question. I don’t have that five-minute answer on the future of SEO. I think one of the things that people always worry about is everything around machine learning and that Google’s algorithms will get so far as to automatically understand every website and SEO will be obsolete, nobody will need to do that. I don’t think that will happen.”
He goes on to make a comparison to the web design industry, noting how today’s CMS’s haven’t made website development obsolete despite how advanced they are. As CMS gets more advanced, the web design industry adapts and evolves and looks for new problems to tackle. “… with all of these new technologies, you’ll have new tools and new ways of looking at your website and making it may be easier for you to create really good content, to create clear structures for your website.
Similar to how things have evolved the last 10-20 years as well wherein the beginning you would write your own PHP code and craft your own HTML and it was a lot of work and overtime all of these CMS’s evolved where essentially anyone can go off and create a website without having to really understand any of these HTML and kind of like server-side basics.”
Future of SEO marketing:
The future of SEO is also looking bright for Mueller. Some of the things we do manually, such as writing H1 and H2 tags, may be handled by the website’s CMS. It sounds like Mueller’s future SEO will be largely automated through various tools.
In his example, he describes having the CMS automatically optimize heading tags when uploading the main content of a webpage. “And I think that evolution will continue and there will be more and more tools available and you’ll be able to do more and more things in a way that kind of works fairly well for search engines and it’s not that the SEO work will go away but rather it will evolve.
So maybe instead of like hand tweaking H2 tags and H1 tags you’ll delegate that to a CMS that makes sure that the most important content is already included as a heading on the page.” Advances in machine learning will make SEO obsolete, according to marketers.
Muller suggests that CMSs will eventually optimize more things for search engines on their own. What does that mean for SEOs? In the future, an SEO’s role will undoubtedly change. According to Mueller, the profession won’t disappear any time soon.