Google Updates Video SEO Best Practices

Google update
Google’s identifies mature content to block or to show as explicit.

 Google update video SEO best practices document for mature content optimization has been added through which search results can be blocked or shown as explicit. This can all be done based on a SafeSearch setting in Google accounts.

To help Google understand your site’s content, Google asks site owners to provide information about their content. In this way, you can apply SafeSearch settings as appropriate.

VIDEO SEO Google’s SafeSearch :

 The guide-lines are as follows: Google update strongly recommends that adult videos on a website be grouped separately from other videos on the website. is an example. Metadata is one of the strongest signals that Google uses to determine whether a page should be filtered by SafeSearch.

Videos SEO marked up with the correct metadata can help Google understand whether a whole page or a specific video should be filtered when SafeSearch is enabled. In the absence of metadata, Google searches for signals generated by machine learning, as well as simpler signals such as where the video has been used previously and its context. Site owners should instead use metadata that looks like this: <meta name=”rating” content=”adult” />

Google says:

“Many users prefer not to have adult content included in their search results (especially if kids use the same device). When you provide one of these meta tags, it helps to provide a better user experience because users don’t see results which they don’t want to or expect to see.”

Brodie Clark was the one who discovered these changes to Google’s best practices document, who disclosed this information in the following tweet: ‘Google just added a new section to their ‘video SEO best practices’ doc. Not an industry I work with, but maybe of interest to some. Optimising for SafeSearch: • Grouping adult-only video URLs • Adding metadata to pages (strong signal) + more details.’

Guide-lines for adult content:

Guidelines on optimizing videos SEO for SafeSearch can help Google differentiate between videos that are intended for all audiences and videos that are adult-focused. Having that information at hand is helpful, but you should also know that any amount of adult content on a website will likely lead to the entire site being filtered by SafeSearch. 

The statement was made by Google’s John Mueller several months ago when he was discussing rich results for adult content. Rich results cannot be served if an entire site is filtered by SafeSearch. Even small amounts of adult content can cause this to happen, even when the majority of the content on the page is safe.

Mueller’s recommendation:

 Mueller recommends limiting the adult content on a site to a subdomain so it won’t be filtered by SafeSearch. He says: “It also happens the other way around where some sites might have classified sections which are for adults, and if that section is embedded within the main website in a way that is hard to separate, then we might say well we don’t know how much of this site should be filtered by safe search.

Maybe we’ll filter too much, maybe we won’t filter enough. On the other hand, if you move that to a subdomain then it’s a lot easier to say oh this subdomain should be treated like this, and the other other subdomain should be treated differently.”



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