Site appearance affects rankings, says Google.

Tests are Being Conducted by Google on Sellers’ Rating

Organic search seller ratings tested by Google
Seller ratings in Organic search being tested by Google

The search engine company Google is testing a method of displaying businesses’ seller ratings in search snippets that will combine paid and organic search results. Brodie Clark first reported this discovery, crediting Brian Freiesleben. The test includes showing star ratings from the Google Merchant Center for SERPs based on the website’s rating. In addition to being a feature of paid ads, seller ratings have also been incorporated into organic search results.

In this article, we will examine what is known about the test so far, and what it might mean for future search.

The factors of seller ratings:

The first is that seller ratings are traditionally reserved for paid ads. The other reason is that the pages displayed star ratings without the assistance of structured data markup for review ratings. If certain markups are used, star ratings can appear in organic results. Because these pages didn’t use the markup, the seller ratings were derived from the same sources as Google Ads.

SEOs should be aware of this test since websites can have seller ratings even if they do not purchase Google Ads. If Google’s expands this program, it will be necessary to know what factors are used to calculate a site’s seller rating. Google Shopping ratings are derived from one or more of the following sources: Google Customer Reviews: A free program that collects post-purchase feedback on behalf of merchants, Aggregated performance metrics from Google-led shopping research, and reviews of your store domain that come from various third-party sources.

Google Merchant Center allows retailers with product feeds to have a seller rating. Whether or not you are aware of your seller rating, now would be a good time to check it out.

Checking your Google seller rating:

This is how you can check your seller rating. Edit the following URL to replace “” with your homepage URL in order to find out if you have a seller rating for a specific country:


Upon loading that page, Google will display information about your store and its seller rating. Using a country selector, you can narrow down the results by country. Check out your seller rating and where the reviews are coming from. By then, you’ll have an idea of where you need to acquire reviews to maintain a satisfactory seller rating for your store.

Google may not display a seller rating page for your homepage if it doesn’t have information about your store, or if your store doesn’t meet the minimum seller rating thresholds. Please keep in mind that this is just a test, and from the examples Clark shared on Twitter, this is an early stage. For now, this feature isn’t ready for a large rollout, but it’s something to keep an eye on in the future.

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