Table of Contents
An article and video published by Google explain how easy it is to start publishing Web Stories and monetizing a new channel for online traffic. From beginning to end, we follow the steps of developing a web story. According to the video, a web story can be created in five minutes.
Nevertheless, it will likely take a lot longer. The video and blog post that Google published indicate that web stories are within reach for most publishers. A Web Story is a new kind of content that’s intended to serve up short, informative bursts of information. Users may be on public transportation or have an idle moment and want to consume content without committing to a long article.
“Web Stories are a web-based version of the popular “Stories” format that blend video, audio, images, animation and text to create a dynamic consumption experience. This visual format lets you explore content at your own pace by tapping through it, or swiping from one piece of content to the next.” The purpose of web stories is to gain web traffic on which to show advertising. However, it does not funnel traffic to your regular content. Those who abuse Web Stories by teasing users into clicking through to the regular part of the website by displaying a little bit of content for a limited time may face punishment by Google.
Hence, Web Stories should be viewed as independent channels for capturing more traffic and advertising revenue just as video and podcasting content are considered independent channels for capturing traffic. Search, Discover, and Images are promoted on Google through Web Stories.
How to make web stories:
There are five steps of creating a web story: Step 1. Choose a visual editor, Step 2. Draft the story, Step 3. Find the visual assets, Step 4. Create the Web Story, Step 5. Publish the Web Story. Panels in a web story function like pages, and a user swipes from one to the next.
The panels contain short text, images, and even video. Using a visual editor, a publisher can create web stories with software, plugins or online tools. In the editor, each panel of the web story can be designed by the publisher using a graphical user interface. Those using WordPress may use the official Web Stories WordPress plugin. Publishers can also use Google’s Web Stories tools to create webs stories.
It is recommended that you create an outline of what each panel of the web store will contain. According to Google, narratives should be created. Narratives are like stories. Stories have three parts: a beginning, a middle, and an end (often a resolution), as well as an epilogue that concludes the narrative.
Web pages need to be written like stories with a beginning and an end. It will then be necessary to collect images and videos to be used within the web story. Please note that web stories are displayed vertically, like mobile phone screens. Videos themselves must also follow this vertical format.