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It’s expected that Google will roll out its link spam update within the next two weeks and that this link Spam Update targets spammy links.
Spammy links are updated “more broadly” and “across multiple languages,” Duy Nguyen, a Google search quality analyst, said. Here is the announcement:
“Our ongoing efforts to improve search results lead us to launch a new link spam-fighting change today – known as the link spam update.
This algorithm update is better at identifying and nullifying link spam more broadly, across multiple languages. When our algorithms re-evaluate those links, sites that engage in link spam will see changes in Search.”
The Nullification of Spams Links:
Clearly, Google used the word “nullify” here, which does not necessarily mean “penalize” but instead, to ignore or simply not count. After Penguin 4.0, Google has ignored and not counted spammy links in its efforts to reduce link spam.
If Google ignores or nullifies links that help a site rank well in Google Search, that might feel like a penalty, even if Google does not penalize your site for these spammy links.
If your rankings drop over the next two weeks, and if it is a sharp drop, it may be caused by this update.
Best Practices for Links:
Link building is one of the ways that Google determines what content may be useful to searchers, and it can be beneficial for sites to receive links if they are well-deserved. Avoid methods that violate Google’s guidelines against link schemes when acquiring links.
In particular, if you link to other sites, make sure the links are appropriately qualified. Publishers and blogs use affiliate links on pages such as product reviews and shopping guides to monetize their organic traffic result. Generally, affiliate links are suitable for monetizing websites.
Sites participating in affiliate programs are required to qualify affiliate links with rel=”sponsored”, regardless of whether they were created manually or dynamically.
Concern For Site-owners:
In the next two weeks, if you see a decline in rankings in Google, it might be related to this new link spam update.
Make sure your links are natural and in compliance with Google’s webmaster guidelines. You should improve your site so that it will naturally attract new links over time.
As Google wrote, “Site owners should make sure that they are following the best practices on links, both incoming and outgoing.
Focusing on producing high-quality content optimization and improving user experience always wins out compared to manipulating links.
Promote awareness of your site using appropriately tagged links, and monetize it with properly tagged affiliate links.”