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Google’s Martin Splitt will be beginning a gradual rollout of the Page Experience update which is expected to be fully implemented by August. Founder Loren Baker asked Splitt a number of questions submitted to the Search Engine Journal Show regarding Core Web Vitals and the Page Experience update during a live appearance on the show.
Baker started the discussion by trying to nail down a specific launch date for Page Experience. The initial scheduled launch of Page Experience was pushed back to June. Without getting too specific, Splitt says the plan is to commence the rollout in mid-June. Splitt stresses that the Page Experience update won’t be rolled out in a snap; it will roll out gradually from mid-June to August: “There is no specific date that things will start happening. Currently the announceable is mid of June, so it might be any time in what would consist of mid of June. It will not be a off/on kind of situation. It will gradually roll out, it will gradually add things to the mix of signals and it will gradually start being effective. So not like a full-on switch from nothing to all of it, and there’s no date announced yet.… I think the timeline is roughly starting mid-June, and then should be fully in effect at some point in August.”
Google’s Page experience update:
Recently, Google revealed for the first time the Page Experience update will impact both mobile and desktop search results. What is unclear is whether the update will launch on desktop and mobile at the same time. Splitt says: “At the beginning we will definitely roll out for mobile first and then eventually desktop will join the mix as well.” Therefore, site owners should not panic if their desktop pages aren’t ready for the update by mid-June.
One other important detail that’s important to be aware of is that Google will assess mobile pages separately from desktop pages. Although Google does not assess mobile and desktop sites separately, it will still reward sites that meet Page Experience requirements on mobile, but not desktop. Splitt says: “I am not aware of any aggregate score at the moment. That doesn’t mean there won’t be in the future. As far as I’m aware right now, mobile is being used for mobile and desktop is going to be used for desktop.”
According to Google itself:
The following is what Google says… “The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile.
We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction.” Essentially, they want to rank the pages of the site that users love the most. Brand queries (so people who search for your brand name and click on your site) have the biggest impact on rankings.