Pixelette Technologies

An Update to Google’s Page Experience is Rolled Out

Google Page Experience updates being launched.
Google will update its page experience soon

This year, Google will continue rolling out its page experience algorithm update starting now and completing it by August, this update will be released globally. By Thursday, Top Stories will begin using the signal.

According to a company announcement: “We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full role as part of those systems until the end of August.

You can think of it as if you’re adding flavoring to a food you’re preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.”

Google’s page experience update:

Here are the changes that the page experience update will bring, as agreed upon with site owners and SEOs earlier. An optimal browsing experience for users is determined by a variety of factors that go into the page experience update.

Each signal is evaluated and a website is given an overall ‘page experience’ score. New page experience reports in Search Console provide site owners with their scores. These are the signals that determine a “good” page experience score.

Google’s Core Web Vitals, It is necessary for a page to have no errors related to mobile usability, Site security issues disqualify all pages of a site from a Good rating, Good page experiences must be served over HTTPS, Sites must not use advertising methods that are distracting, interrupting, or otherwise not conducive to a good user experience.

Google’s blog states:

We’re also announcing the general availability of signed exchanges (SXG) on Google Search for all web pages. SXG built using AMP was the only framework previously supported by Google Search. Incompatible browsers can leverage SXG, which improves the user experience by leveraging the privacy-preserving prefetching techniques.

This technique allows Google Search to load key resources of a page (HTML, JavaScript, CSS) before navigation, which makes it possible for the browser to display pages faster. Page experience benefits are not required for users to use SXG, and you can use the technology in any way you choose.

Japanese publications Nikkei and Nikkei Style have used SXG to reduce Largest Contentful Paint (LCP) by 300ms. The Android Chrome implementation of this test also saw an increase of 12% in user engagement and an increase of 9% in pageviews per session.

An NGINX extension, Nginx-sxg-module, is Nikkei’s solution for SXG implementation. In terms of page experience, we aim to create ecosystem users love – together. Prior to the ranking rollout beginning in mid-June 2021, we are working hard to make sure you have the resources and tools you need.

As part of the updates shared today, we hope you are able to build great websites with ease. We invite you to visit our help forums, read through the FAQs we recently published, or contact us through Twitter with questions or concerns

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