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Google Explains How to Target a Specific Country

John Mueller shares two new ways to geotarget

According to the Google’s publisher john Mueller there are two ways by which you can set Geotarget for ranking purposes and segmentation in a specific country.

Geotargeting

An example of geotargeting would be if a site (or a section of a site) was targeted at specific countries. A geotargeting strategy can be beneficial.

People have a great deal of trust and confidence in sites that are targeted at specific countries, especially when using a country-specific top-level domain (ccTLD). 

What are those two ways? 

An international top-level domain is a name for a particular country, also known as a ccTLD. 

Country-specific domain extensions are different from the more common generic top-level domains (gTLDs).

For example, .com is used worldwide, .net in many countries, and .org in many. ccTLDs are domains that are specific to a country and let users know that a website is located there. 

ONE question was asked

Suppose I want to launch a site in Germany is it required that I get a dot DE domain registered in Germany and website hosted in Germany for SEO?” 

John Mueller answered 

No, it’s not required.

In general, if you want to use geotargeting there, there are two ways to do that. One is to use the country-level top-level domain, which would dot DE for Germany in that case.

The other is to use a generic top-level domain and to use a geotargeting setting in the search console.

So that could be, for example, a dot Com website or dot Net or dot Info or dot EU or whatever. Any of those would also work, and then you just set geotargeting for Germany.” 

He also mentioned 

The hosting location is also not required.

That’s something that way in the early days before we had the setting in Search Console, we used the hosting location as a way to guess which country the website might be targeting.

But nowadays… I don’t think that’s used at all. And with a content delivery network if you have kind of a fancy international website, then the hosting location doesn’t matter anyway because you always have some local presence automatically.”

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