Google doesn’t rank posts and pages differently

Google Doesn’t Rank Pages Different From Posts

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Google's doesn’t rank posts and pages differently
Google’s doesn’t distinguish between posts and webpages.

When indexing and ranking content, Google does not distinguish between blog posts and webpages, this was stated by Google’s John Mueller in the Search Engine Optimization hangout. The SEO hangout was recorded on June 4 that a “post” can rank just as well as a “page.”

Navin Adhikari joins to ask Mueller why his service pages get more traffic than his blog posts.

He wants to know if Google’s treats content published in the blog section differently than content published in other sections.

It is likely that the difference in traffic has less to do with the location of the content and more to do with internal linking.

Mueller Says:

Content that is considered a “post” or a “page” is identified in the backend of a CMS.

This is a way of organizing content, but it’s not something Google can see. “I don’t think Googlebot would recognize that there’s a difference.

So usually that difference between posts and pages is something that is more within your backend within the CMS that you’re using, within WordPress in that case.

And it wouldn’t be something that would be visible to us. So we would look at these as if it’s an HTML page and there’s lots of content here and it’s linked within your website in this way, and based on that we would rank this HTML page.

We would not say oh it’s a blog post, or it’s a page, or it’s an informational article.

We would essentially say it’s an HTML page and there’s this content here and it’s interlinked within your website in this specific way.”

Search Engine Rankings:

In his second question, Adhikari wonders if using longer URLs might be causing problems.

According to Mueller, there should be no problem with that. It’s likely that the issue is linked to by other pages on the site from those blog posts.

Google will consider services pages more important if there are more internal links pointing to them than blog posts.

As a result of blog posts not being linked to from other pages on a site. Google’s cannot accurately judge their importance, which creates challenges for search engine rankings.

“I think, I mean, I don’t know your website so it’s hard to say. But what might be happening is that the internal linking of your website is different for the blog section as for the services section or the other parts of your website.

And if the internal linking is very different then it’s possible that we would not be able to understand that this is an important part of the website.

It’s not tied to the URLs, it’s not tied to the type of page. 

It’s really like we don’t understand how important this part of the website is.” To increase traffic to your blog, try adding more internal links.

In addition, Google will see that recent blog posts are important if they are linked from a website’s home page.

In addition, adding contextual links from high ranking content optimize such as services pages to relevant blog posts can be beneficial.

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