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Google Delays Launch of Google Page Experience


SEO experts not happy with the delay

Google is a renowned tech giant for more than a decade now. The most frequently used search engine is way above any other search engine in terms of traffic and ranking.

With such a diverse and vast user base, Google, like other tech companies, keeps evolving and introducing new features.

Recently Google announced the launch of its page experience algorithm update, but it seems to have been delayed.

It Has Delayed The Launch Of Its Page

 Experience algorithm update until mid-June, which will see the Core Web Vitals act as ranking signals. 

With Google’s revised launch date, site owners have at least another month to prepare for the Page Experience update, originally scheduled for launch in May. 

Google Said in A Blog Post:

“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full role as part of those systems until the end of August. You can think of it as if you’re adding a flavoring to a food you’re preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.”

A key motivation behind the gradual rollout of the update is to identify any issues that may occur from the update. 

This update will not cause drastic changes to websites, Google says, as site experience will play a part in determining Google page ranking.

As far as search results are concerned, everything else we know about Page Experience remains the same.  

AMP badges will no longer be displayed with non-AMP content on Google news and mobile apps as part of the Page Experience update.

Google Will Also Be Removing AMP Badges to Differentiate Non-AMP Content.

On a website’s Page Experience report, you’ll find out what percentage of URLs offer a positive experience based on an assessment of the above factors. 

The report can also help site owners discover how their site is performing, revealing opportunities for improvement.

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