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Microsoft advertising announces new features at 21 Elevate where Google Ads introduces dynamic exclusion list in which tech giant Facebook also joins the audio room.
The Marketing O’Clock team with Jess Budde, Greg Finn, and Christine “Shep” Zirnheld discusses a new Facebook feature and a new feature in Microsoft Advertising.
Besides incorporating dynamic placement exclusions and simplifying bid strategy organization, Google Ads is introducing new bid strategy features as well.
New Features Coming to Microsoft Advertising are:
- Facebook campaign import for the Audience Network.
- Video Ads.
- New private search technology for Bing.com.
- Price comparison ads.
- Video Ad extensions.
- Feed-based ad units for hotels & tourism.
- Target impression share.
- Landing page creation tools.
- Unified smart campaigns.
- And much more!
Google Ads Changes Bid Strategy Organization
Google Ads’ Ginny Marvin announced that Google would be updating how bid strategies are organized for search campaigns.
Target CPA will be considered a type of maximize conversion bidding and Target ROAS will be considered a type of maximize conversion value bidding.
The Google Exclusion List will be available soon, allowing advertisers to control placements of campaigns in real-time.
Advertising companies will have the option of getting lists from third parties like brand safety organizations and scheduling the updates at any time.
A single account can have up to 20 shared exclusion lists with tens of thousands of URLs and domains per list.