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Individual members are now targeted in Facebook’s attack on misleading content or misinformation, and also a penalty will be given to them for violating Facebook’s policy.
False information on Facebook targeted at individual users
Misinformation spread by Facebook Pages and organizations has previously been targeted by our actions.
As an alternative to targeting the entire community, Facebook is now targeting individual members and will take action if they do not improve.
What does Facebook targeted have to say about this new policy?
“Today, we’re launching new ways to inform people if they’re interacting with content that’s been rated by a fact-checker as well as taking stronger action against people who repeatedly share misinformation on Facebook.
Whether it’s false or misleading content about COVID-19 and vaccines, climate change, elections, or other topics, we’re making sure fewer people see misinformation on our apps.”
Inform Members Before Sharing
Before a person likes a page that shares misleading content, we must stop them from sharing toxic content.
As a result, a page’s likes will be slowed down, but more importantly, it will inform the individual about the toxic nature of the page they might consider liking.
A pop-up notice will appear about the page and a link will appear that provides more details about the Facebook fact-checking program.
A member should be penalized for providing false information
Facebook’s raters will penalize people who repeatedly share false content that is rated as toxic in order to stop the spread of false information. These members’ Facebook posts will be limited in reach so that fewer people will see them.
According to Facebook’s Announcement
“Starting today, we will reduce the distribution of all posts in News Feed from an individual’s Facebook account if they repeatedly share content that has been rated by one of our fact-checking partners.”
Facebook’s Further Announcement was the Following
We currently notify people when they share content that a fact-checker later rates, and now we’ve redesigned these notifications to make it easier to understand when this happens.
The notification includes the fact-checkers article debunking the claim as well as a prompt to share the article with their followers.
It also includes a notice that people who repeatedly share false information may have their posts moved lower in News Feed so other people are less likely to see them.”