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Shoppers will be able to get their products in front of many more customers with Facebook, Instagram, and WhatsApp’s various new updated features and tools. Discovering new products on Facebook has become increasingly popular among consumers.
According to the company, 74% of people use Facebook platforms to discover brands and products online.
Retail performs better in certain categories than in others.
85% of those surveyed purchased products they found on a Facebook platform, including fashion, beauty, furniture, and electronic products. Now customers can locate and purchase products in new ways, which means retailers have more sales opportunities. Some of the updates include: Expanding the reach of shops, Instagram customer reviews, Advertisements for shops, and Using AR more widely.
Products are eligible for appearance in the Facebook and Instagram Shop tabs once a Facebook Shop is established. Marketplace is used by over one billion people every month, so app makes it easy for businesses to make their shops available on Marketplace.
US-based companies can now use Marketplace as an additional sales channel. Additionally, businesses in several countries can showcase their entire Shop on WhatsApp. A Shop’s inventory can be viewed on WhatsApp, product information can be obtained, and users can talk about specific items before making a purchase. For businesses, setting up their shop on Facebook, Instagram, and WhatsApp only takes a few minutes.
Customers will be able to rate and review products in Shops on Instagram over the next few months. As part of this feature, photos and videos from the community will be included in addition to written reviews.
Facebook says in an announcement: “We always want shoppers to feel confident in the purchases they make, so we’re giving people more information before they buy… These changes will help people make more informed decisions on what to buy, and will let businesses know if they are meeting customer expectations.” New ads from Facebook will personalize the shopping experience and direct customers to a Shop’s curated collection.
Based on past shopping behavior, shop ads will be able to send shoppers to where they are most likely to make a purchase. Businesses will be able to provide special offers or promotions to select customers by using Facebook in the future. According to Facebook, augmented reality (AR) brings the magic of in-store shopping to mobile, enabling brands to let customers try on products virtually. By developing new APIs, app is making AR more accessible, faster and more cost-effective for advertisers and brands. Starting with brands in the beauty category, support for other verticals will follow soon. As a final step, app is bringing AR to a new ad unit that will automatically show relevant products based on users’ interests, encouraging them to “try it on.” Testing of AR-based ads is underway and will be available to more brands by the end of the year.