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According to the Facebook CEO, Mark Zuckerberg Creators will be able to access all of its tools to generate revenue, such as paid online events and paid subscriptions, until 2023.
What will it do?
Creators will continue to be able to use Zuckerberg’s tools, including paid online events, fan subscriptions, and badges, for free through 2023.
Last year,Facebook Delays announced that these tools would be free as part of its pandemic response and that the social networking site would, later, look to take a cut of the paid offerings as part of its revenue strategy.
Despite this, Facebook is keeping them free for now in light of the ongoing effects of the pandemic. Zuck has also criticized Apple for charging 30% for in-app subscriptions on iOS, saying that Facebook won’t be as greedy in its eventual revenue share strategy.
Apple’s IDFA update announced back in June it would alert every app user of the data each app collects on them, by displaying prominent pop-ups on-screen, which has simmered tensions between the two tech giants ever since. By blocking data tracking, users limit advertisers’ access to data insights.
“Apple has every incentive to use their dominant platform position to interfere with how our apps and other apps work, which they regularly do to preference their own, Apple may say that they’re doing this to help people, but the moves clearly track their competitive interests.”
Apple, of course, says that its new privacy options are merely moving in line with rising public expectations around such, and giving people more control over how their data is used. This may well be true, but both explanations also fit, in some ways, and Facebook Delays isn’t the only company that’s voiced strong opposition to Apple’s high App Store fees.
Fortnite creator Epic Games, which charges Apple a 30% fee for in-app purchases, is currently fighting Apple in court over the 30% fee. The app store is no longer involved in the transaction once the app is downloaded and Epic argues Apple does not have a stake in such transactions. Apple’s policies are restricting Epic’s expansion and business growth, which it claims is being hindered by the 30% fee. Epic claims that removing this fee would enable it to better serve its audience with lower charges.