John Mueller was asked in an SEO Office hours hangout, whether Google gives prominence to the content located above the fold on its search pages. Mueller defined the amount of content Google expects to see at the top of the page. The term “above the fold” refers to the contentRead More News, Search Engine Optimization

Google updated the developer’s page of the AMP Article Logo Structured Data to indicate which structured is being used, this update is a clarification. The clarification is so that publishers may know how to display structured data for their logos so they can continue to be eligible for rich results.Read More News, Search Engine Optimization

This is not test; it’s bug with embedded links within Featured Snippets, Google confirmed in blog post after many users thought it was a test. Google’s Featured Snippet feature appeared to contain a bug that other search marketers called “shady as hell.” However, a Google spokesperson clarifies that it wasRead More News, Search Engine Optimization

People stuck at home in lockdowns and restrictions used more of Alphabet’s services, especially Google, in the first quarter as a result of the pandemic. In the three months leading up to March, revenue from advertising swelled by a third, resulting in a 162% increase in net profit to $17.9bn.  With GoogleRead More News, Search Engine Optimization

A keyword research isn’t a blog post or web content either, it’s an everyday thing that follow simple principles. It is also useful for SEO. Funnel stage Keyword research should start with brainstorming or on a web page where on the left you write URL and on the right keywordRead More Search Engine Optimization

In this article, we’ll introduce you to 5 best SEO Analytical Tools and how essential they are for the success of your business website. Google Analytics Google analytic is an invaluable approach for any thoughtful SEO Digital Marketer to uncover the website’s in-depth information. That includes the status of theRead More Search Engine Optimization

Indexing 101 is just like building something that contains a plethora of cars in a garage where Google acts as a garage and cars as websites. But Google has to find them and save them.   Google can analyze their content to decide for which queries they might be relevant. GettingRead More Search Engine Optimization

URL’s are more often used to rank that can never be neglected and structured in a rather untidy way. But they are a very powerful tool for achieving SEO success. Hence, they are as important as the title and heading element. Standardise your URL in lower case Mixed case orRead More Search Engine Optimization

Google PageSpeed Insights is an SEO-influenced tool test that scores your website speed from 0 to 100. The higher the score, the better. This tool Is best for experts rather than beginners. Pingdom PInddom is similar to Google page speed that also matches speed score from 0 to 100. InRead More Search Engine Optimization

Before beginning to start uploading images, you need to choose the right format and file type. Well, there are plenty of file types like PNG, JPEG that you could pick for images. PNG: Produces better quality images but comes with larger file size. JPEG: You may lose image quality, butRead More Search Engine Optimization

In late 2020, GMB rolled out new attributes for Google researchers to make informed decisions about health standards business A few of them are: Mask required Appointment required Temperature check required Keep in mind that f you follow stricter health-related guidelines than your competitors, and you advertise those guidelines onRead More Search Engine Optimization

People didn’t wonder about Favicon optimization in 2020. Google displays Favicon in your mobile search results. So, getting it right would benefit in minor difference. Breadcrumb Optimization  This particular optimization can favor you in many ways and can influence your click-through rate. Google displays breadcrumbs in both desktop and mobileRead More Search Engine Optimization

This tool is the most comprehensive so far to test, manage, execute, and up-to-date changes with updates. Schema App gives you too much information, which can be a bit overwhelming at times. Schema App also has recommended and required fields to show which attributes you must have in order toRead More Search Engine Optimization

You can find enough local search platforms that can meet your budget requirements, including Moz, Yext, RIO, RenderSEO, Chatmeter, and SweetIQ, to name a few. That includes getting your name, address, and phone number (NAP) consistently and accurately listed across hundreds of local search engines. If you are an eCommerce brand, youRead More Search Engine Optimization

The initial step for getting videos to be found by Google is to make sure they’re publicly accessible on the web. That means the video should have a corresponding web page with a URL that Google can access. Use Structured Data To help Google find videos and understand what they’reRead More Search Engine Optimization

The most common strategy to drive traffic is to rank better for the keyword upon which you already rank. Since, SERPs follows a power law, The returns from moving a keyword from #2 to #1 are higher than moving it from #3 to #2, which is higher than moving aRead More Search Engine Optimization

The home page is usually one of the single most visited pages of any website and, just as often, the first page a visitor sees. It’s either you are finding the visitors, or if they land themselves directly, they have few expectations. Your home page must have a clear picture of whatRead More Search Engine Optimization

We all have seen the effects that this pandemic has had on businesses around the world. They have had to switch to online platforms and if they do not? They fail. Moreover, we have seen that for a business to thrive online marketing is a necessity. Importance of SEO: SEORead More Search Engine Optimization