The Background

CAST Lighting is a perimeter security lighting provider that offers advanced lighting solutions to its clients. Based out of New Jersey, CAST Lighting has 20+ years of experience providing low-cost, low-maintenance, low-voltage perimeter security lighting solutions. CAST Lighting is considered one of the USA’s top perimeter security lighting companies. When we received the project, the website had several issues. There were over 12000 technical errors on the website that needed to be dealt with. Additionally, there was a lack of revenue, with the company only generating a net revenue of $ 100,000 annually.

Boost Organic Traffic

Increase Brand Awareness

Generate More Revenue

Increase Site Authority

Challenges

When we were assigned to the project, the website had several technical issues. We took on the challenge of revitalising CAST Lighting’s website and generating more traffic. By handling all aspects of their SEO, we helped the business grow its digital footprint and attract more clients. It took us 45 days to deal with the over 12,000 technical errors on the website. Our main target was to boost the company’s sales by generating more traffic and bringing in more revenue.

The Campaign
As a part of our campaign, we initially performed an in-depth competitor analysis and content audit. We then devised a link-building strategy and took on the task of guest posting for the project. This helped us build site authority through an effective SEO strategy. We conducted research into 110+ different clients from the industry, allowing us to gather the information necessary to execute the perfect SEO strategy for CAST Lighting.

The Keywords

During the execution of our SEO strategy, we conducted extensive research into the client’s market and competitors. This helped us find related keywords to use in the optimisation process. 

“Security Lighting”

5400

Volume/Month

“Fence Lighting”

2200

Volume/Month

“Led Lights for fence”

700

Volume/Month

“Perimeter Security”

700

Volume/Month

Our SEO Process
Our SEO process consists of several different steps. The initial objective of the SEO experts is to analyse and research the requirements set forth by the client. This helps them devise a strategy that perfectly meets the client’s needs. After the research and analysis stage, we move on to the execution of the strategy, after which minor changes are made to ensure the strategy follows all SEO best practices.

The results

As a result of our rigorous optimisation for CAST lighting, their website boosted its ranking on Google’s Search Engine Result Pages, leading to increased organic traffic. As a result of our efforts, we boosted the net revenue for CAST Lighting from $ 100,000 to $ 1,200,000. In addition to the revenue, there was also an increase in the clients coming into the business, with Pixelette Technologies bringing in 40 new clients for the business due to their efforts. Additionally, as a result of our extensive efforts, we were able to increase the website’s bounce rate to 54.75 % and the total traffic to 77,146.

Before

After

The feedback by the Client