Pixelette Technologies

WEBfixxim

WEBFIXXIM

Webfixxim is a US-based digital marketing agency. They specialize in social media marketing and provide other services such as website design, SEO optimization, and mobile application development.

Webfixxim handed their marketing responsibility to Pixelette Technologies in December 2020. Their utmost goals were:

Increase account reach on Instagram

Increase user engagement

Generate sales from Instagram page

CHALLENGE

Pixelette Technologies started working on reviving the dead social media platform. Challenges that we faced in the beginning were:
No user engagement
Irregular posting
Irrelevant content

Increased Instagram outreach

Our digital media marketing experts analyzed business potential and narrowed down topics to post about. Webfixxim had the potential at the time but didn’t have the perfect execution of their idea. Pixelette Technologies started posting on the client’s Instagram page. Our content writer wrote fresh content using important keywords that helped increase account reach. We managed to reach 1031 accounts in one month.

Considering the worst situation at the beginning, we made significant progress in the first couple of months. The attached screenshot shows the improvement in Instagram account reach.

webixxim instagram reached

SOLUTION

We knew the task required tremendous effort to revive a dead website. But as an award-winning company, Pixelette Technologies was determined to take on the challenge and restructure the website to restore its significance. On 20th October 2020, we started working on the SEO of CAST Perimeter Lighting. Our foremost objective was to generate a greater number of leads. SEO automatically leads to sales as it attracts the more targeted traffic to the site, increasing its visibility.

When we were handed over the website’s responsibility, CAST Perimeter Lighting had only 22 keywords ranked between pages 1 to 10. However, within two months, Pixelette Technologies successfully ranked 70 keywords between 1 to 10 pages of Google search engine. Also, it improved the rankings of already ranked keywords to the first few pages of the search engine.

RESULT

20%
Testing
70%
Design
50%
SEO
50%
SMM

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