Pixelette Technologies

Cast Lighting

ABOUT CAST LIGHTING

CAST Lighting LLC is the leading outdoor lighting solution provider in the industry. It specializes in research, innovation and manufacturing low-cost and durable lighting fixtures. Based in New Jersey, the company supplies its products throughout United States, Canada, and other countries through sales agencies.

The company operates in three divisions; CAST Perimeter, CAST Landscape, and a newly introduced CAST Source Lighting. Pixelette Technologies was put in charge of CAST Perimeter Lighting to grow the business in September 2020. The most important objectives of the collaboration were to:

Lead Generations

Rank Keywords

Increase Orgainc Traffic

CHALLENGE

When business came to Pixelette Technologies, it was in a terrible position. The website had lost traffic, and it was in an awful state.
1-Irresponsive pages and appalling user interface.
2-The website had 75 Onsite issues, consequently having a dreadful effect on the website’s search engine ranking.
3-Social Media Platforms were in complete disarray and needed transformation from scratch.

SOLUTION

We knew the task required tremendous effort to revive a dead website. But as an award-winning company, Pixelette Technologies was determined to take on the challenge and restructure the website to restore its significance. On 20th October 2020, we started working on the SEO of CAST Perimeter Lighting. Our foremost objective was to generate a greater number of leads. SEO automatically leads to sales as it attracts the more targeted traffic to the site, increasing its visibility.

When we were handed over the website’s responsibility, CAST Perimeter Lighting had only 22 keywords ranked between pages 1 to 10. However, within two months, Pixelette Technologies successfully ranked 70 keywords between 1 to 10 pages of Google search engine. Also, it improved the rankings of already ranked keywords to the first few pages of the search engine.

NEW KW RANKING DETAIL

The following images show the names and number of keywords that Pixelette Technologies were able to get ranked in 5 months. Our expert SEO team extracted a list of 1000 keywords related to “perimeter security” after analyzing market trends. That list was provided to the CAST Lighting team for feedback and review. The team sent us back 700 keywords after filtering the most useful ones.

We have also attached an image of how keywords’ trends improved rapidly within their full capacity. Our SEO team was tested with an optimistic task which they indeed turned into reality with hard work, dedication and putting their expertise to good use. We utilized our AI tools in both On-Page and Off-Page SEO. As mentioned earlier, not only did we ranked new keywords, we also accomplished ranking old keywords higher on search engines.

keywords details

ORGANIC KEYWORDS GRAPH

The Graph describes the hard work put in by Pixelette Technologies Team. It can be interpreted from the Graph that starting from 22 keywords, we were able to rank 80 keywords in just two months. Moreover, 21 keywords were ranked on the first page of the Google search engine.

grap Image
grap Image

ORGANIC KEYWORDS GRAPH

The Graph describes the hard work put in by Pixelette Technologies Team. It can be interpreted from the Graph that starting from 22 keywords, we were able to rank 80 keywords in just two months. Moreover, 21 keywords were ranked on the first page of the Google search engine.

RESULT

45%
Testing
70%
Design
76%
SEO
80%
SMM

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