People didn’t wonder about Favicon optimization in 2020. Google displays Favicon in your mobile search results. So, getting it right would benefit in minor difference.
This particular optimization can favor you in many ways and can influence your click-through rate. Google displays breadcrumbs in both desktop and mobile search results. Google gets their breadcrumbs from a lot of places such as your URL, your schema markup, your actual breadcrumbs on the page.
This is an old-school SEO technique, but a recent study finds that 30% do not use meta descriptions. Since it does not use the keywords that the user is searching for. But if we write a well-crafted meta description, it can compel users to click.
Numbers in Titles
Along with meta description, Titles are important too, since dates added to the titles can result in an increase in ranking. But make sure don’t be spam-my about it, or don’t include it unless it makes sense.
Boilerplate AKA Title
Boilerplate is the parts of your title tag that repeat every single time. So if, you want your titles to be unique, provide unique value. That will make a brand name at the end of every title.
FAQ and how-to Schema
Google gave us a huge gift when they introduced FAQ and how-to schema in search results. Make sure to use it that you can increase clicks without increasing your actual Google ranking.
Relaunch top Content
Relaunching content is way too much important since your content becomes slate after few years. Keeping it up-to-date is necessary and always go back; look at your top content over the last two to five years or even ten years. By doing so, you can see what you can relaunch.
Increase Internal linking
You know that you can increase internal links on your site, and there are probably some opportunities there that you just haven’t explored yet.
Update old Content with new links
Updating your old content is the best strategy for Google SEO, so always update your old content with new links is important. So make sure, when you publish new content, you’re updating your old content with those new links.
Remove Unnecessary links
This is called PageRank sculpting, PageRank sculpting is a dirty word in SEO, but actually, it works to a certain extent. It does not follow link page sculpting.
Mobile link Parity Audit
What is a mobile link parity audit, and why is it important? Well, Since few years Google has moved to the first index meaning. That means on the web as a whole, there are seven fewer links on mobile pages than desktop pages, meaning a lot of link equity is being lost.
Invest in long-form Content
Make sure to invest in long-form content because it also generally tends to rank higher in Google search results.
Use more Headers
So make sure you’re breaking up your content with header tags. It adds a little contextual relevance. It’s a great way to add some ranking potential to your content.
Leverage Topic Clusters
This feature enables you to write about multiple pieces of content around the same subject and link those together.
Bring Content Out of Tabs
If you have content that is in accordions or drop-downs, or you have to click to reveal the content. Because people generally engage with content when it’s out of tabs.
Core Web Vitals
You might have heard that Google is bringing it to the forefront in 2021. It’s a great way to speed up your WordPress website and help you score better for some of these Core Web Vitals.
Limit Sitemaps to 10,000
If you haven’t heard of sitemaps limitation, you’re allowed to have 50,000 URLs per sitemap.
Leverage Dynamic Sitemaps
By doing this, you must leverage dynamic sitemaps, so it will change like what you want Google to crawl.
Passive link Acquisition
What this actually creates is that passively earned links as people discover them in the SERPs.
Page-level link Intersect
We’ve known for a long time one of the top SEO tips for link building is finding websites that link to your competitors but not to you. That means that they are generally a resource page.
Be the last Click
Tip number 21 for 2021, be the last click, Once you earn the first click, you want to get that first click that people click, but you also want to be the last click.