You can find enough local search platforms that can meet your budget requirements, including Moz, Yext, RIO, RenderSEO, Chatmeter, and SweetIQ, to name a few. That includes getting your name, address, and phone number (NAP) consistently and accurately listed across hundreds of local search engines.
If you are an eCommerce brand, you definitely want to take advantage of Google’s latest feature, See What is in your Stores (SWIS).
Use Structured Data
We all know structured data is essential for helping Google better understand the content and help increase clicks, impressions, and conversions. Always implement structured data types like a local business, geocoordinates, postal address, and reviews to help improve performance.
Tap Into Google My Business & Optimize for It
If you are not using and optimizing your Google My Business profile, you’re missing out on a massive opportunity. This is one of the most important aspects of local search optimization.
Update Event Status
Always make sure you are using the event schema. EventStatus is a new schema type
- EventCancelled: The event has been canceled.
- EventMovedOnline: The event has moved to an online domain.
Audit Your Listings
Audit your listings to identify the following
- Auto-updates to operating status (“Temporarily Closed,” etc.”).
- Pending or suggested changes to operating hours.
- Pending or suggested changes to attributes.
Manage Your Reputation
People trust reviews and bad reviews are worse when the owner does not take the time to respond. A good customer experience is critical to ranking high in the Local Map Pack.
Use Hyper-Local Content
Always focus on adding unique quality content catered to individual locations. This hyper-local content can help improve visibility among potential customers located nearby. That will also build up trust from an end-user perspective and also help you get great reviews.
Connect With Customers via Always-on Messaging
Download the Google My Business app and turn on messaging as a way to help your customers reach you. Draft an automatic welcome message to let customers know your business status.
Analyze the most valuable keywords for your business and see how searches are trending for those items. ExplodingTopics.com shows trending or “exploding” topics sourced from Google Trends data.
Optimize for Voice Search & Mobile
Users are constantly asking questions, and your brand should provide the answer even when consumers are asking a digital assistant.
Track Rankings & Build Out Local Landing Pages
Always make sure you build out local landing pages that offer a good user and page experience, including responsiveness, quick load times, the latest schema code base, calls to action, and design elements.
Most local platforms already have optimized landing pages that can be built up quickly rather than having your internal team build out the new page.
Don’t Forget Links Are Still Very Important
Getting high-quality links from reputable sources with good content and helping users solve problems creates trust and credibility. Consumers are searching for products and services related to your brand, so you need to be visible.