Before beginning to start uploading images, you need to choose the right format and file type. Well, there are plenty of file types like PNG, JPEG that you could pick for images.
- PNG: Produces better quality images but comes with larger file size.
- JPEG: You may lose image quality, but you can adjust the quality level to find a good balance.
Compress Your Images
Reacting aggressively or winning like a bloated web page after uploading an image that is not compressed is not good. According to HTTP, Archive images make up on average 21% of a total webpage’s weight. However, WP Smuch as a plugin reduces the size of the image without damaging the quality.
Create Unique Images
Filling your website with stock images makes your website look unoriginal that doesn’t stand out. Think about a corporate website, a consulting firm, a business that prides itself on customer service. Hence, Google recommends large images need to be at least 1200 px and do not use your logo as an image.
Beware of Copyright
Regardless of the image file you choose, make sure that there is no copyright conflict. If Getty, Shutterstock, DepositFiles, or some other stock photo provider owns an image you use, and you don’t have a license to use it, then you’re risking an expensive lawsuit. However, the postal service is paying $3.5 million in an image copyright lawsuit.
Customize Image File Names
Not customizing your image file name is just like having bread without butter. So, when it comes to SEO, creating descriptive and attractive file names is essential. Image file names alert Google and other search engine crawlers as to the subject matter of the image. Also, Changing the file name from the default to help the search engines understand your image and improve your SEO value.
Write SEO-Friendly Alt Text
ALT tags are helpful for images when a Browser can help render them properly. In contrast, ALT is used to define the content of the image. Paying attention to alt tags is also beneficial to the on-page SEO strategy.
Think About the Image File Structure
In 2018 Google updated the image guidelines in which they stated that one of the updates they have revealed is they use a file name and file path to rank them. The file path and the file name is an actual ranking factor.
Make Your Page Title & Description
Google uses your image description and your page title as a part of its search algorithm. All of your basic on-page SEO factors like metadata, header tags, copy on the page, and structured data affect how Google ranks your images.
Define Your Dimensions
If you use AMPs and PWAs, then you are bound to define your image dimension in the source code. It provides a better user experience. Plus, it allows the browsers to size the image before the CSS is loaded. This stops the page from jumping when it loads.
Make Your Images Mobile-Friendly
On the other hand, mobile SEO being in the worst state can give you high bounce and low rate conversations. Now the problem is, how do you optimize your images for the mobile-first index? Well, It is important to format this with a different part of the attribute value on each line.
Add Images to Your Sitemap
You either add images to your sitemap or out the sitemap; you need to have your images somewhere between sitemaps. Having your images in a sitemap helps to increase the chances of search engines crawling and indexing your images. Thus, it results in more site traffic.