The foremost reason for ads getting disapproval is the low page quality, and many advertisers will check their ad setting but neglect the ad organic side. As the ad campaign is tied to your Facebook profile, it’s key for your Facebook page to maintain above-board standing. You don’t want Facebook and users to feel spamming and merely creating what others have already done.
Solution: Always make sure to check your page quality periodically
Facebook Ad Quality
Another miscalculation is the quality, where most of the advertiser’s mistakes. Facebook and Instagram consider a range of factors when approving your ad. That includes relevancy to the target audience and the ad’s quality. It’s best to get a small audience rather than finding irrelevant potential users to avoid any risk.
Solution: If your ad gets rejected, review Facebook Ad Quality Score guidelines. Chances are, you can get back in the game.
Incorrect Ad Format and Goal
Facebook offers a wide range of ad types and campaign options to its users. But using them without any reasoning will create a poor user experience. To that end, Facebook will misprint your efforts and suspend your account for good.
Solution: Thie step requires help at the early stage; otherwise, you will directly land into their jail.
Landing Page Quality
By viewing it from a technical viewpoint, Facebook will first see the relevance to the respective ad, your profile, and general UX pitfalls. On the other hand, it plays a vital role in keeping your user remain on-site to avoid a high bounce rate. That will affect not only the wasted advertising budget but also Facebook’s algorithms target.
Solution: The best solution is to use Facebook’s debugger and see how they react to your content.
Two most important billing concerns are
- Your past payment being up-to-date
- See if any credit card are outdated on file
With all the pressure of advertising, forgetting the billing method becomes relevant, and if you are unable to launch a campaign, check its billing.
Solution: Pay off anything outstanding ASAP
Restricted or Prohibited Topics
You might have wondered that Facebook has minimal information about your business products and services advertisement. You are totally unaware of its restrictions, and besides product/service particular selling scheme, other names mentioned can produce complications.
Solution: Always make sure to list Facebook prohibited topics and restrictions to avoid such a situation.
Copyright & Trademark
If you have not proven to be a trademark owner, you will have to face some serious consequences. For instance, any famous images, video content, or audio will be identified in no time. Even if you become one, you still need to prove that your advertising profile has been allowed to use it.
Solution: Consult Facebook’s Intellectual Property FAQs on how to use any copyrighted or trademarked materials.
Using Facebook’s Brand
This step is eligible for both Facebook’s name and logo; however, you need to carefully follow these steps.
- Don’t use corporate Facebook logo
- In the text, spell out the full name with proper capitalization with the same size and font as the rest of your text.
Being Reported for Spam
Either it’s malicious or unintentional, it will happen once in a while. It could also happen to best us. Facebook allows users to report others. While your intent may be entirely good-willed, there’s a chance someone may not feel that way and report you for spam.
Solution: Use the links at the bottom of the page to appeal this to Facebook.
Keep a Single Account
You have set up another account for your company, later hiring an agency to grow more followers and implements best practices. Multiple accounts are an indication of dishonest behavior, and Facebook does not appreciate it. They do everything they can to encourage users to have one per person or business.
Solution: Do your best to regain access to your old Facebook accounts; you must contact Facebook even if it fails.